Digital Human لائيو براڊڪاسٽنگ پليٽ فارم by Baidu Online Network Technology Beijing

Digital Human لائيو براڊڪاسٽنگ پليٽ فارم by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 A' Design Award چاندي انعام in موبائيل ٽيڪنالاجيز، ايپليڪيشنز ۽ سافٽويئر ڊيزائن Competition Category.

چانديموبائيل· 2023

Digital Human لائيو براڊڪاسٽنگ پليٽ فارم

by Baidu Online Network Technology Beijing

Client: Baidu Online Network Technology. Beijing

A' Design Award چاندي انعام Winner in موبائيل Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Digital Human لائيو براڊڪاسٽنگ پليٽ فارم

ڊجيٽل هيومن هڪ لائيو براڊڪاسٽنگ پليٽ فارم آهي جيڪو مصنوعي ذهانت جي ٽيڪنالاجي تي ٻڌل آهي. هي پليٽ فارم ڊجيٽل انسان جي تياري، لائيو روم جي جوڙجڪ ۽ انسان ۽ ڪمپيوٽر جي وچ ۾ رابطي جي سهولت فراهم ڪري ٿو. اي آءِ اينڪر ڏينهن ۾ چوويهه ڪلاڪ مسلسل نشريات ڪن ٿا، جنهن سان جاءِ تي موجود عملي ۽ جسماني اسٽوڊيوز جي ضرورت ختم ٿي وڃي ٿي. هر اينڪر جي تصوير کي برانڊ جي سڃاڻپ مطابق ترتيب ڏئي سگهجي ٿو. مختلف قسم جا ورچوئل منظر تعميري خرچ گهٽائين ٿا ۽ پراڊڪٽ جون خاصيتون ۽ برانڊ جا تصور پيش ڪن ٿا. ان جو مقصد لائيو براڊڪاسٽنگ جي خرچ ۽ ڏکيائي کي گهٽائڻ آهي.

The Recognition

About the A' Design Award چاندي انعام

Digital Human لائيو براڊڪاسٽنگ پليٽ فارم A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Digital Human لائيو براڊڪاسٽنگ پليٽ فارم کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Digital Human لائيو براڊڪاسٽنگ پليٽ فارم هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a new live broadcast platform, relying on AI technology to realize digital human production, live room construction, human computer interaction. With full time digital human automatic live, it aims to reduce operating costs and difficulty of live broadcasting, eliminate manpower and site restrictions. Al anchors continuously broadcast live for 24 hours a day, providing effective help to increase GMV and fan stickiness.
Tags: Live broadcast platform, AI anchors, Automatic live
Production Technology: Relying on AI cloud rendering, computing power and digital vision technology, the framework paradigm of AI broadcast room is constructed. By creating AI anchors with real feelings and customizing unique brand IP with expressive features, multimodal intelligent interaction can be realized. Diversified live scenarios reduce construction costs and build rich content forms to improve transmission efficiency.
Design Challenge: Thanks to AI cloud rendering, computing power and digital vision technology, it helps audiences get real live broadcast experience, fully integrate into the atmosphere of live broadcast and become participants in live broadcast through the construction of expressive brand IP, multimodal intelligent interaction, and panoramic display of diversified live broadcast scenes. The live fully completes the practice from human consciousness in the virtual dimension.
Research: With the further development of Internet technology, the webcast users continue to rise, and the webcast industry has a huge market development space. However, there are many drawbacks of traditional live broadcasting, like the uneven level of anchors, the long gap period of live broadcasting, live broadcasting venues and operating personnel costs. To solve such pain points, AI livestreaming emerges to help the transformation and development of the new era economy with intelligent solutions.
Inspiration: The development of the epidemic and the maturity of technology accelerate the production and delivery of online digital content. The multidimensional integrated development trend of global economy, market and commodity has helped the digital transformation of the live streaming industry, and accelerated the rapid development and commercial realization of the digital live streaming industry.
Project Duration: Live on Baidu App in December 2022
Operation Flow: According to aesthetic preferences and brand images, it supports customization of AI anchor image to form an unique brand IP. With mild attitude and real performance, it provides a real view through fun, emotional and intelligent interaction mode. The diversified live scenes quickly realize the intelligent output of scene language, commodity sales, marketing activities, etc., present product attributes and brand concepts, and enhance theme substitution and the attraction to audience.