Absolut Lab پاپ اپ اسٽور جي اندروني ڊزائن by Moneys Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award برونز انعام in اندروني جڳه ۽ نمائش ڊيزائن Competition Category.
برونزانٽيرئر· 2023
Absolut Lab پاپ اپ اسٽور جي اندروني ڊزائن
Client: Moneys Studio
A' Design Award برونز انعام Winner in انٽيرئر Category
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The Design
About Absolut Lab پاپ اپ اسٽور جي اندروني ڊزائن
ابسولٽ لئب چين جي شنگھائي ۾ هڪ پاپ اپ اسٽور ۽ نمائشي جڳهه آهي. اندروني حصو ماڊيولر جزن مان ٺاهيو ويو آهي، جيڪي هن جاءِ کي کوليو، ريسائيڪل ۽ ٻيهر استعمال ڪرڻ جي قابل بڻائين ٿا. ڊزائن جي تحريڪ موبيئس اسٽرپ مان ورتل آهي. داخلي دروازي ۾ پولي ڪاربونيٽ شيٽس ۽ آئيني وارن مواد مان ٺهيل هڪ گھڪدار راهداري شامل آهي، جيڪا هڪ رواني واري گردش جو رستو ٺاهي ٿي. آئيني واري ڇت تنگيءَ جي احساس کي گھٽائي ٿي. ٻيهر استعمال ٿيندڙ ڪرافٽ ڪاغذ، اسٽينلیس اسٽيل ۽ پولي ڪاربونيٽ شيٽس بنيادي مواد آهن. سڀئي ماڊيول اڳواٽ تيار ڪيا ويا هئا، ۽ ساڳئي جاءِ تي تعمير 60 ڪلاڪن ۾ مڪمل ڪئي وئي.
The Recognition
About the A' Design Award برونز انعام
Absolut Lab پاپ اپ اسٽور جي اندروني ڊزائن A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Absolut Lab پاپ اپ اسٽور جي اندروني ڊزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Absolut Lab پاپ اپ اسٽور جي اندروني ڊزائن ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- ABSOLUT's century-old brand culture was communicated in this space through a low-carbon and environment-friendly way. Formed by modular components, the space showed a sense of lightness and fluidity. The modular elements are reusable, which transcend time and echo the everlasting charm of the century-old brand. Besides, the modular design approach created a modern shopping experience, and produced a space featuring a distinctive style and a sense of free fusion just like the Mobius Strip.
- Dimensions & Packaging
- Low-carbon and eco-friendly design was highlighted in the project. Recyclable kraft paper, stainless steel, and polycarbonate sheets were chosen as the main materials. Papers rolls were used for a large area of walls, which avoided pollution brought by oil painting. Modules in the interior space were mainly made of stainless steel. The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials. All the props could be recycled after the temporary space was dismantled.
- Tags
- Sustainable materials, Green, Recyclable kraft paper, Modular design, Classless space, Innovation, Diversity, Equality, Mobius Strip
- Production Technology
- The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials, which extended from the indoors to the public outdoor spaces. It formed a structure similar to the Mobius Strip, which broke the spatial boundary and created a curving circulation route. A mirrored ceiling was adopted in the interior, to erase the sense of narrowness in the space and showcase a new and diversified image of the brand. All modules were prefabricated, which were efficient and eco-friendly.
- Design Challenge
- Creating a pop-up store that reflects the brand's features in a space less than 150 square meters through a low-carbon and environment-friendly way was a big challenge. Besides, the tight construction schedule made the task even challenging.
In response, the designers innovatively adopted modular components to construct the space. The modular approach maximized the protection of environment while satisfying functional needs. Finally, the construction of the store was completed in just 60 hours. - Research
- This pop-up store was transformed from a narrow space, and was required to finish on-site construction in merely five days. At the beginning of the project, the designers envisioned a new space image that echoed with the surrounding neighborhood and community, and reconsidered the social boundary between people from the perspective of contemporary art and creative culture.
- Inspiration
- ABSOLUT LAB is a global program of Sweden vodka brand Absolut, and this project was the first experiential store of ABSOLUT LAB. Renovated from an existing site, this pop-up store showcased a free and artistic lifestyle through a modular system. Drawing design inspiration from the Mobius Strip, the space created a fluid shopping experience and conveyed the brand's spirit of striving for excellence to Chinese consumers.
- Project Duration
- The project started in May 2019 and finished in July 2019 in Shanghai, China.
- Operation Flow
- The image of Absolut's typical bottles was refreshed in the space through new materials and forms. The multiple curved surfaces expressed a sense of infinity of the iconic bottles. Stainless steel, which features a sense of technology, endowed the space with a unique temperament. The material was hollowed out, producing an integration of lightness and solidness and creating open views in the space. The formal design of details fully manifested the characteristics of the brand.
- Team Members
- Joyce Dong
Yue Qian
Wenhao Liu
Shijie Li
Ting-yu Chen - Image Credits
- YKS
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