Animate پيڪنگنگ by Hsiaojou Huang is a highly esteemed winner of the very prestigious 2023 A' Design Award لوهه انعام in پيڪيجنگ ڊيزائن Competition Category.

لوههپيڪيجنگ· 2023

Animate پيڪنگنگ

by Hsiaojou Huang

Client: Yin Bao Pet Health Enterprise Co., Ltd.

A' Design Award لوهه انعام Winner in پيڪيجنگ Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Animate پيڪنگنگ

Animate ٻلين کي پورو ڪرڻ لاءِ ٺاهيو ويو هو. عجيب فطرت ۽ ڳولا لاءِ پيار، جيڪو برانڊ جي پيڪنگنگ ۾ ظاهر ٿئي ٿو. ميڪرون رنگ جي پيڪنگنگ نه رڳو بصري طور تي دلڪش آهي پر مواد پڻ قدرتي اجزاء مان ٺاهيو ويو آهي جيڪي ٻلي جي مجموعي صحت ۽ خوشحالي کي فروغ ڏين ٿا. بولڊ ۽ وشد رنگن جي تصويرن جو استعمال اينيميٽ پيڪنگنگ کي منفرد بڻائي ٿو، ان کي سيٽنگ ٻين ٻلي کاڌي جي شين کان ڌار ڪري ٿو جيڪي عام طور تي ٻلين جون تصويرون ڏيکارين ٿيون. اهو آساني سان خريد ڪندڙن کي انهن جي ٻلين لاءِ صحيح فارمولي سان سڃاڻي سگهي ٿو، انهي سان گڏ انهن جي ٻلين لاءِ مناسب ضرورتون.

The Recognition

About the A' Design Award لوهه انعام

Animate پيڪنگنگ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Animate پيڪنگنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Animate پيڪنگنگ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most cat food packaging features real photos of cats in order to attract buyers' attention. But Animate uses strong and vivid contrasting colors and illustrations to differentiate the formulas and even the suitable cats range. Making it easier for buyers to quickly identify their needs.
Dimensions & Packaging: 400g / 170mm*250mm*38mm
1.5kg / 240mm*330mm*90mm
4.5kg / 270mm*460mm*120mm
Tags: Illustrations, Colorful, Pet Food, Cat Ration, Cat, Packaging, Cat Food
Production Technology: The packaging is made of a non-transparent aluminum bag, which can maintain the kibbles' freshness after opening. We also designed parts of the package with transparency, allowing the inner vibrant color to shine through with the metallic aluminum foil bag.
Design Challenge: Due to the color different principles performed between screens and print out, we took time on selecting the colors.
Research: Blue Bay is committed to designing a healthy diet for pets. In order to differentiate each formula, we search for the common postures and preferences of cats and discuss and identify which color is most suitable for each formula.
Inspiration: Cats are the world's most curious animals, they love to explore things. That's why we came up with vibrant macaron colors, just like a joyful playground exclusively for cats. Here, they can enjoy their life with natural ingredients.
Project Duration: This project was started in Jul 2022, and it was shown in public in Dec 2022 in Taiwan.
Operation Flow: People who have pets now are getting younger and younger, and living with pets has become a part of society. With the modern and unique design of this package, we aim to show that generation and quality can be on the same path. Giving pet owners an exceptional choice.
Patents: Yin Bao Pet Health Enterprise Co., Ltd.
Image Credits: Yin Bao Pet Health Enterprise Co., Ltd./
Lucky Chihao photography studio/
Ponde, Pocky, Poppy and Gummy