Pattern تحفو ويڙهڻ لاءِ ڪاغذ by Gao He is a highly esteemed winner of the very prestigious 2023 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

لوههگرافڪ· 2023

Pattern تحفو ويڙهڻ لاءِ ڪاغذ

by Gao He

Client: Creative Design Studio of Anshan Normal University

A' Design Award لوهه انعام Winner in گرافڪ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pattern تحفو ويڙهڻ لاءِ ڪاغذ

پيٽرن هڪ تحفو ويڙهڻ واري ڪاغذ جي ڊزائن آهي، جو روايتي چيني نموني تي ٻڌل آهي. شعلي، مڇي ۽ چمگادڙ جي شڪلن مان ورتل تجريدي گرافڪس گڏ ڪري ڊريگن جو مٿو تشکيل ڏنو ويو آهي. ڊريگن جي موٽيف کي عمودي ۽ افقي چورس شڪلين ۾ ورائي هڪ تسلسل رکندڙ پيٽرن ٺاهيو ويو آهي. اهو ڪاغذ اعليٰ کثافت وارن خاص ڪاغذن تي چار رنگي پرنٽنگ ذريعي تيار ڪيو ويو آهي. اهو ڊزائن پراڊڪٽ پيڪجنگ، پرنٽ ٿيل تشهيري مواد ۽ ڪارٽن جي ڊزائن تي پڻ لاڳو ڪيو ويو آهي. مقصد اهو آهي ته روايتي چيني جماليات کي جديد ڊزائن سان ڳنڍيو وڃي.

The Recognition

About the A' Design Award لوهه انعام

Pattern تحفو ويڙهڻ لاءِ ڪاغذ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Pattern تحفو ويڙهڻ لاءِ ڪاغذ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Pattern تحفو ويڙهڻ لاءِ ڪاغذ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work selects Chinese traditional patterns and uses graphic language to form the head of the dragon. According to the isomorphic design of flame, fish, bat, etc. In the traditional pattern, the faucet structure is repeated and arranged together with the vertical and horizontal squares, and the abstract patterns are combined again to form a continuous wrapping paper pattern, which combines the traditional Chinese aesthetics with the modern design aesthetics.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 1800mm (W), 300dpi, cmyk.
Tags: Pattern, Paper, Gift, Packaging, Product, Graphic design
Production Technology: The gift paper adopts four-color printing technology and high-density special paper, which is widely used in product packaging and shading design of various types of paper.
Design Challenge: The difficulty of project design lies in the extraction and application of traditional culture, so that gift paper products have their unique performance style and meet the aesthetic needs of contemporary young people. In addition, there are the unique style of paper gift brands, the creation of artistic effects, the effect of young people's aesthetic acceptance, and social feedback after sales.
Research: The existing gift paper packaging on the market is rich and diverse, but the traditional culture design paper is not much, and the user's experience of traditional culture is not satisfied. Therefore, through the combination of traditional pattern extraction design and modern design and layout, the new visual design will be carried out, and the traditional Chinese culture will resonate with consumers through the graphic language, satisfy consumers' emotional experience of cultural culture, and improve brand uniqueness and popularity.
Inspiration: Through the visual design of gift paper patterns and the extension design of cultural and creative products, explore the visual novelty artistic expression form of gift paper, extract abstract graphics according to different traditional Chinese patterns, and form its unique order by repeated and continuous arrangement, use graphic language to express the application of traditional patterns in packaging paper, and attract the love of young consumers.
Project Duration: The project starts in October 2022 and ends in December 2022 in Shenyang, China
Operation Flow: In order to highlight the characteristics of traditional aesthetics and modern design, gift wrapping paper is used for product packaging, printing promotional materials, and carton design respectively. People are in close contact with packaging to feel the artistic charm of traditional Chinese culture and the artistic aesthetics of modern design.
Image Credits: Image #1 : Illustrator Gao He, 2022.
Image #2 : Illustrator Gao He, 2022.
Image #3 : Illustrator Gao He, 2022.
Image #4 : Photographer Gao He, 2022.
Image #5 : Photographer Gao He, 2022.