Sonder Moments ننڍي اک 3D آرٽ by Flint Walk

Sonder Moments ننڍي اک 3D آرٽ by Flint Walk is a highly esteemed winner of the very prestigious 2023 A' Design Award لوهه انعام in ڪمپيوٽر گرافڪس، 3D ماڊلنگ، ٽيڪسچرنگ ۽ رينڊرنگ ڊيزائن Competition Category.

لوههڪمپيوٽر گرافڪس· 2023

Sonder Moments ننڍي اک 3D آرٽ

by Flint Walk

Client: Chengdu Flint Walk Film and Television Technology Co., Ltd

A' Design Award لوهه انعام Winner in ڪمپيوٽر گرافڪس Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sonder Moments ننڍي اک 3D آرٽ

سونڊر مومينٽس هڪ ننڍي اک واري 3D پبلڪ آرٽ ورڪ آهي، جيڪو چين جي شهر چينگڊو جي مرڪزي علائقي ۾ هڪ ڊجيٽل بل بورڊ تي ڏيکاريو ويو آهي. هي آرٽ ورڪ هڪ عظيم الشان شڪل ڏيکاري ٿو، جيڪا ڪمپيوٽر گرافڪس ۽ ننڍي اک واري 3D ٽيڪنالاجي جي مدد سان ٺاهي وئي آهي. گلن، سنگ مرمر ۽ شيشي جا عنصر، الڪا پٿرن تي پارٽيڪل اثرن سان گڏ ملايا ويا آهن. هي ڪم هڪ ايل اي ڊي اسڪرين تي پيش ڪيو ويو آهي، جنهن جو ريزوليوشن 8K ۽ سطح 888 چورس ميٽر آهي. وڏي پيماني تي هجڻ ڪري هڪ مضبوط بصري اثر پيدا ٿئي ٿو. عظيم الشان شڪل خودشعور ۽ فردن جي طاقت جي نمائندگي ڪري ٿي.

The Recognition

About the A' Design Award لوهه انعام

Sonder Moments ننڍي اک 3D آرٽ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Sonder Moments ننڍي اک 3D آرٽ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Sonder Moments ننڍي اک 3D آرٽ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sonder Moments, is a naked-eye 3D public art piece showcased on the digital billboard in the central area of Chengdu, China. Through digital media and visual design, a surreal spectacle is created in the urban landscape, blurring the boundary between virtuality and reality. This public art piece allows the audience to experience the wonder of travelling through time and space right in the middle of the city center.
Dimensions & Packaging: With this naked-eye 3D public artwork, the team used Maya for the animation and Nuke for the visual effects. The colossus is displayed on a LED billboard with the resolution of 8K and size of 888 square meters. The team designed the piece with elements of flowers, marbles and glass and with particle visual effects on the meteorites.
Tags: Naked-eye 3D billboard, out-of-home advertisement, CG, digital art, public art, larger-than-life
Production Technology: CG, Naked-Eye 3D Technology
Design Challenge: We have come across the challenges of achieving both softness and hardness on the colossus with visual effects to manifest its ever-lasting life and engergy. Also we have made a lot of efforts when trying to create the pink grass, avoid distorsion and differentiate the Colossus II with Colossus I.
Research: As the internal exploration of the public emerged during the post-pandemic era, we decided to center our research around the emotional health and social well-being. The colossus in Sonder Moments is the ultimate embodiment of the strength of self-consciousnes, which aims to alleviate the anxiety around us and place emotional value onto the society with digital easthetics.
Inspiration: The ordinary and mundane human society in the modern world evolves into boundless universe on spur of moment, breathing into the art piece life and exuberance from a different time and space. Not only does the maximization of larger-than-life effect brings a strong visual impact on the audience, but the huge figure of the colossus also serves as a manifestation of the awakening of self-consciousness and the power of individuals.
Project Duration: Nov 18, 2022 - present, Chengdu
Operation Flow: Displayed in the public space of the city center, naked-eye 3D technology on larger-than-life objects provides captivating experiences. With live-action filming, visual effects, creative concepting and advanced rendering technology, we have helped achieve the brand equity and commercialization of products.