Nunn Bush 3D پراڊڪٽ اينيميشن by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 A' Design Award چاندي انعام in فلم، وڊيو ۽ اينيميشن ڊيزائن Competition Category.
چانديفلم· 2023
Nunn Bush 3D پراڊڪٽ اينيميشن
Client: Morgan Studio
A' Design Award چاندي انعام Winner in فلم Category
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- Verified Award Winner
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The Design
About Nunn Bush 3D پراڊڪٽ اينيميشن
پروجيڪٽ کي پراڊڪٽ جي سڀني خاصيتن کي مزيدار انداز ۾ ڏيکارڻ لاءِ ٺاهيو ويو هو معلوماتي هجڻ سان پر پريشان ٿيڻ کان سواءِ. مقصد هو جوتن جي اڏاوت ڏيکاري. انسپائريشن ان عناصر جي باري ۾ تحقيق جي ذريعي آيو جيڪي پيداوار جي نمائندگي ڪري سگھن ٿا، جهڙوڪ فطرت سڀني رنگن ۽ موڊن سان. جوتا تصويرن جي حوالي سان ۽ سخت مٿاڇري 3D ماڊلنگ ٽيڪنالاجي استعمال ڪندي ماڊل ڪيو ويو. ماڊلنگ لاء، ڊزائنر استعمال ڪيو سافٽ ويئر C4D. سڀئي بناوت چمڙي جي بناوت ۽ ڪجهه فوٽوشاپ برش استعمال ڪندي ٺاهيا ويا. Vray رينڊرنگ لاءِ استعمال ڪيو ويو ۽ Houdini لاءِ Simulations.
The Recognition
About the A' Design Award چاندي انعام
Nunn Bush 3D پراڊڪٽ اينيميشن A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Nunn Bush 3D پراڊڪٽ اينيميشن کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Nunn Bush 3D پراڊڪٽ اينيميشن هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
- Tags
- shoe, 3d animation, shoe animation, product animation, 3D, lookdev
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
- Project Duration
- 2 months
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca
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