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Jotape 3D Duo اهم آرٽ تصوير by Mateus Morgan

Jotape 3D Duo اهم آرٽ تصوير by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 A' Design Award چاندي انعام in ڪمپيوٽر گرافڪس، 3D ماڊلنگ، ٽيڪسچرنگ ۽ رينڊرنگ ڊيزائن Competition Category.


چانديڪمپيوٽر گرافڪس· 2023

Jotape 3D Duo اهم آرٽ تصوير

by Mateus Morgan

Client: Morgan Studio

A' Design Award چاندي انعام Winner in ڪمپيوٽر گرافڪس Category

Colors

The Design

About Jotape 3D Duo اهم آرٽ تصوير

خيال اهو هو ته هڪ تصوير ٺاهي جيڪا پيداوار جي سڀني خاصيتن کي بصري عناصر جهڙوڪ کشن ۽ فوم ذريعي آڻيندي. اهڙيء طرح نرمي جو احساس ڏي ٿو جيڪا پيداوار جي ضرورت آهي. انسپائريشن اڄ ڏينهن تائين عام مواد هو. سچل عناصر نرم ۽ گول شڪلين ذريعي نرمي ۽ روشنيء جو احساس آڻيندا آهن. جيتوڻيڪ اها هڪ سادي نمائندگي هئي، نتيجو عام کان مختلف سوچيو ويو. سڀ کان وڏو چئلينج اهو هو ته چند عناصر ۽ بناوتن جي ذريعي پيداوار جي ضرورت محسوس ڪئي وئي.

The Recognition

About the A' Design Award چاندي انعام

Jotape 3D Duo اهم آرٽ تصوير A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Jotape 3D Duo اهم آرٽ تصوير کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Jotape 3D Duo اهم آرٽ تصوير هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The idea was to create an image that brings all the features of the product through visual elements like the cushion and the foam. Thus giving the sensation of softness that the product needed.
Dimensions & Packaging
5000 x 5000px 300dpi
Tags
3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
Production Technology
The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Design Challenge
The biggest challenge was that through a few elements and textures the sensation the product needed. Never forgetting to focus on the product itself as a primary element. Another complicated point was the modeling of the shoe itself, where I had to reproduce every detail of the product.
Research
The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration
The inspiration was the common materials of the day to day. The floating elements bring through the soft and round shapes the sensation of softness and lightness. Even though it was a simple representation, the result was thought of something different from the usuall.
Project Duration
2 months, Franca, Brazil
Team Members
Direction: Mateus Morgan
Concept: Mateus Morgan, Gabriel Longo
Modelling: Mateus Morgan, Carlos Masson
Texturing: Mateus Morgan

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