Ranger بصري سڃاڻپ by Zhang Weiwei is a highly esteemed winner of the very prestigious 2023 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

لوههگرافڪ· 2023

Ranger بصري سڃاڻپ

by Zhang Weiwei

Client: Yunnan Tech & Besiness University

A' Design Award لوهه انعام Winner in گرافڪ Category

12,000
Verified Award Winner
Verify Award Status for #150972

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ranger بصري سڃاڻپ

رينجر هڪ بصري سڃاڻپ آهي، جيڪا نوجوان مسافرن جي خدمت ڪندڙ هڪ هوٽل لاءِ ٺاهي وئي آهي. هيءَ سڃاڻپ هر مهمان کي هڪ رينجر سان ڀيٽي ٿي، جيڪو تصوراتي ڪهاڻين ۾ مشهور هڪ ڪردار آهي. رينجر ماسڪ کي بنيادي تخليقي عنصر طور استعمال ڪيو ويو آهي، ۽ ان مان رينجر جي سامان جي علامتن جي هڪ سلسلي کي اخذ ڪيو ويو آهي. اهي علامتون آفيس جي سامان ۽ هوٽل جي سامان تي معياري سائيزن ۾ لاڳو ڪيون ويون آهن، ۽ انهن کي انهن شين لاءِ پڻ استعمال ڪيو ويو آهي جيڪي مهمانن کي رابطي ۾ اچڻ جي دعوت ڏين ٿيون. لوگو کي ليزر فوائل اسٽيمپنگ سان ڇاپيو ويو آهي، تنهنڪري مٿاڇرو مختلف زاويائن کان ڏسڻ تي بدلجندڙ چمڪ ڏيکاري ٿو.

The Recognition

About the A' Design Award لوهه انعام

Ranger بصري سڃاڻپ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Ranger بصري سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Ranger بصري سڃاڻپ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
Dimensions & Packaging: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tags: Ranger, Hotel, Visual Identity, Young man, Traveller
Production Technology: The product mainly adopts laser hot stamping process.
Design Challenge: The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
Research: Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
Inspiration: The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
Project Duration: The project started in May 2022 in Kunming and finished in July 2022 in Kunming
Operation Flow: The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.