AS Women Empowerement ڪارپوريٽ تحفو by Antonia Skaraki

AS Women Empowerement ڪارپوريٽ تحفو by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award لوهه انعام in تحفن جو سامان ڊيزائن Competition Category.

لوههتحفن جو سامان· 2024

AS Women Empowerement ڪارپوريٽ تحفو

by Antonia Skaraki

Client: As

A' Design Award لوهه انعام Winner in تحفن جو سامان Category

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Colors

The Design

About AS Women Empowerement ڪارپوريٽ تحفو

A|S هڪ سالياني ڪارپوريٽ تحفو ڊزائين ڪرڻ جو فيصلو ڪيو جيڪو هڪ بيان ۽ عمل جي دعوت طور ڪم ڪري، جيڪو ڪنهن به نسل، مذهب يا سماجي حيثيت جي عورتن کي بااختيار بنائڻ جي ضرورت کان متاثر آهي. ڪريٽن سيڪوڊيا، هڪ روايتي يوناني مشروب، سان ڀريل بوتلون مختلف عورتن جي علامت طور شڪل ڏني وئي، هر هڪ ۾ ڪارڪ لاءِ مٽيءَ جو الڳ چهرو، جيڪو طرزي طور تي قديم سائڪليڊڪ مجسمن کان متاثر آهي. اهي آزادي، تبديلي، برابري، انصاف، تعليم، پسند ۽ طاقت جا موضوع پيش ڪن ٿا. هر بوتل کي هڪ وقف ڪيل دٻي ۾ رکيو ويو جنهن ۾ فني گرافڪ نمائشون ۽ هڪ ڀت جو پوسٽر شامل آهي.

The Recognition

About the A' Design Award لوهه انعام

AS Women Empowerement ڪارپوريٽ تحفو A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. AS Women Empowerement ڪارپوريٽ تحفو کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. AS Women Empowerement ڪارپوريٽ تحفو جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi