Langpai Tequ T9 شراب جي بوتل جي پيڪيجنگ by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun

Langpai Tequ T9 شراب جي بوتل جي پيڪيجنگ by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun is a highly esteemed winner of the very prestigious 2024 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.

برونزپيڪيجنگ· 2024

Langpai Tequ T9 شراب جي بوتل جي پيڪيجنگ

by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun

Client: Chengdu Mind-and-Hand Positioning Co., Ltd

A' Design Award برونز انعام Winner in پيڪيجنگ Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Langpai Tequ T9 شراب جي بوتل جي پيڪيجنگ

لانگپائي تيڪو T9 هڪ پريميئم شراب لاءِ بوتل پيڪيجنگ ڊيزائن آهي. اڌ-شفاف اسپري ٿيل شيشي جي بوتل ۾ اَٺ رُخ ۽ چار ڪٽيل سطحون آهن، جيڪي اندر موجود شراب جي چمڪ کي وڌائين ٿيون. لوگو هڪ نشان جي شڪل کي پنجن اَناجن جي نمونن سان گڏي ٿو، جن ۾ جوار، ڪڻڪ، چانور، چنبيلي چانور ۽ مڪئي ڏيکاريل آهن. بوتل جي پٺئين پاسي هڪ مُهر اُڪريل آهي، جيڪا مضبوط پڪڙ فراهم ڪري ٿي. T-شڪل واري ڍَڪڻ ۾ گھڻ-رُخي تاج، اُڀريل ڪم ۽ جاليدار نمونا شامل آهن. هولوگرافڪ ليزر پوزيشننگ پيپر رنگ شامل ڪري ٿو ۽ نقلي بندي خلاف تحفظ کي بهتر بڻائي ٿو.

The Recognition

About the A' Design Award برونز انعام

Langpai Tequ T9 شراب جي بوتل جي پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Langpai Tequ T9 شراب جي بوتل جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Langpai Tequ T9 شراب جي بوتل جي پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Langpai Tequ T9 is a newly upgraded high-quality liquor with a revamped bottle packaging. The bottle features a unique logo design combined with a five-grain pattern, and its eight-sided glass shape is visually distinctive. The overall design has a stylish and refreshed look, with intricate and dynamic patterns that symbolize the brand.
Dimensions & Packaging: Text information is also an essential part of packaging. The design incorporates the brand and product information in a cross arrangement, intuitively displaying the alcohol content and volume of the liquor, clarifying the product's positioning. This wine bottle adopts a minimalist design concept, with a semi-transparent sprayed glass bottle with eight facets that enhances the sparkling quality of the liquor. The appearance features four exquisite cut surfaces to ensure a harmonious and unified visual composition, while the soft lines outline a sense of natural purity in aesthetic enjoyment. Furthermore, the application of holographic laser positioning paper technology adds a touch of color and light, enhancing the sense of opening the box from the details. The design is not only visually appealing but also boasts superior anti-counterfeiting performance, elevating the overall visual effect with its unique design.
Tags: Packaging
Production Technology: The design elements of the luxurious and elegant cap add a touch of exquisite charm and distinctive appeal. The style comprehensively showcases the cultural beauty, artistic conception, and style of Langpai Tequ, while delivering a new quality experience of both strong aroma and sauce aroma. It breaks through the boundaries of single flavor, combining strong aroma with sauce aroma. Besides, the back of the bottle is intricately engraved with a seal, providing a tactile grip, enhancing the bottle's fashionable appeal, and giving the product greater brand recognition and competitiveness.
Design Challenge: T9 features a semi-transparent embossed T-shaped official cap design: the multi-faceted crystal-crowned cap exhibits exceptional texture, while the neck of the cap is adorned with relief craftsmanship and lattice patterns in the Tang and Song dynasty, creating an atmosphere of subtle luxury that symbolizes the intellectual elegance of a learned person. By incorporating the gentleman culture into the liquor packaging, the visual presentation elevates the cultural taste, showcasing the brand's core elements embedded on the bottle, and exuding a sense of sophistication . It not only satisfies the user's taste but also delivers a more distinguished and extraordinary experience.
Research: The hand-writing "Langpai" visually aligns with the traditional brewing characteristics, strengthening the brand impression and facilitating consumer recognition. This not only enhances the product's tone but also achieves a high level of unity between functionality and aesthetics in the T9.
Inspiration: The logo shape is primarily inspired by the elite team emblem, symbolizing power and masculine beauty. The logo incorporates five grains (sorghum, wheat, rice, glutinous rice, corn). The upward-flying beveled corners of the bottle represents the unique style of this dual-aroma liquor: Langjiu possesses unparalleled advantages, situated in the birthplace of strong aroma liquor and the core production area of world-class sauce aroma liquor, on the left bank of the Chishui River.
Team Members: He Zhuang
Qiu Lina
Wang Bowei
Yu Jun
Wang Chaojun