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Shun Pin Lang 480 Blue مشروبات جي پيڪيجنگ by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun

Shun Pin Lang 480 Blue مشروبات جي پيڪيجنگ by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun is a highly esteemed winner of the very prestigious 2024 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.


برونزپيڪيجنگ· 2024

Shun Pin Lang 480 Blue مشروبات جي پيڪيجنگ

by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun

Client: Chengdu Mind-and-Hand Positioning Co., Ltd

A' Design Award برونز انعام Winner in پيڪيجنگ Category

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The Design

About Shun Pin Lang 480 Blue مشروبات جي پيڪيجنگ

شون پن لانگ 480 بلیو هڪ بوتل ۾ بند مشروب لاءِ مشروبات جي پيڪيجنگ ڊيزائن آهي. بوتل مڪمل طور تي شفاف ۽ سلنڊر نما آهي، جنهن ۾ هڪ جيوميٽرڪ شڪل آهي جيڪا پڪڙڻ ۾ آسان آهي. بوتل جي بدن تي هڪ نيري پيوني (گل) جو نقش لڳايل آهي. چيني روايت ۾، پيوني خوشحالي ۽ سٺي قسمت جي علامت آهي. هاٽ اسٽيمپنگ بوتل جي ڳچيءَ تي نفيس سونهري نمونا شامل ڪري ٿي. ڪئپ تي سونهري ورق سيريز جي نيري، ڳاڙهي ۽ سونهري نسخن کي نشانبد ڪري ٿو. نيرو رنگ سنڌا سادو ۽ خوبصورت ظاهري شڪل جي مدد ڪري ٿو ۽ گراهڪن کي شيلف تي برانڊ سڃاڻڻ ۾ مدد ڏئي ٿو.

The Recognition

About the A' Design Award برونز انعام

Shun Pin Lang 480 Blue مشروبات جي پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Shun Pin Lang 480 Blue مشروبات جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Shun Pin Lang 480 Blue مشروبات جي پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Shunpinlang, with its exquisite packaging and delicate design, showcases the brand's unique charm and value. The fully transparent bottle is adorned with a mysterious and enchanting blue peony, symbolizing prosperity and abundance, carrying sincere auspicious wishes.
Dimensions & Packaging
The unique design carries a beautiful blessing: the peony, as a traditional auspicious flower in China, symbolizes prosperity, good fortune, and auspiciousness. The peony swirls on the bottle, which enhances the brand impression and facilitates consumer recognition. It conveys wishes of prosperity, abundance, and happiness to consumers, bringing joy and harmony to their hearts.
Tags
Packaging
Production Technology
Shunpinlang series packaging features intricate patterns on the bottle neck through hot stamping, making it even more eye-catching and prominently displaying the brand's core. Additionally, the bottle caps have undergone gold foil adjustments, clearly indicating "Blue, Red, Gold Cap" variations. This fresh visual upgrade enhances the product's visibility in the market, highlighting the brand's focus and uniqueness, and achieving a harmonious balance between functionality and aesthetics in the packaging.
Design Challenge
The overall design exudes simplicity and elegance, showcasing a sense of refinement and nobility. The combination of the blue peony on the bottle body and the golden pattern on the neck creates a harmonious and visually pleasing aesthetic, adding a touch of sophistication and texture. Every detail reflects the brand's values and quality, while also demonstrating a deep respect for and inheritance of traditional culture. The visual presentation further enhances the cultural taste, elevating the packaging to a higher level and embodying the essence of Chinese traditional harmonious and lucky culture.
Inspiration
Its meticulously crafted appearance, profound auspicious symbolism, and the noble and elegant temperament conveyed through brand design make Shunpinlang an unforgettable treasure with significant collectible value.
Operation Flow
This packaging design fully embraces the characteristics of minimalist aesthetics, showcasing the brand's sophisticated and elegant visual appeal. The cylindrical bottle shape, designed with geometric precision, is easy to grip and features smooth lines that symbolize smoothness and harmony. The exquisite use of hot stamping technique, with intricate patterns adorning the bottle neck, adds a touch of refined simplicity and sophistication that complements the peony motifs on the bottle body. The overall color scheme predominantly utilizes blue, symbolizing wisdom and a broad-minded perspective, conveying the brand's values of innovation and harmonious beauty to the world.
Team Members
He Zhuang
Qiu Lina
Wang Bowei
Yu Jun
Wang Chaojun

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