Imoment گھٽ الڪوحل واري شراب جو سلسلو by Hu Wan and Li Jianpeng is a highly esteemed winner of the very prestigious 2024 A' Design Award برونز انعام in کاڌو، مشروب ۽ پچائيءَ جو فن ڊيزائن Competition Category.
برونزپچائيءَ جو فن· 2024
Imoment گھٽ الڪوحل واري شراب جو سلسلو
Client: Netease Yanxuan Trading Co. Ltd
A' Design Award برونز انعام Winner in پچائيءَ جو فن Category
Verified Award Winner
Verify Award Status for #154735The Design
About Imoment گھٽ الڪوحل واري شراب جو سلسلو
نوجوان صارفين گھٽ الڪوحل وارا مشروب استعمال ڪرڻ جو رجحان رکن ٿا ته جيئن هلڪو نشو حاصل ڪري سگهجي جيڪو آرام، خوشي ڏئي ٿو ۽ ٻين سان شيئر ڪري سگهجي ٿو. imoment مشروب کولڻ وقت انهن کي پنهنجن لمحن کي بهتر طريقي سان تجربو ڪرڻ ۾ مدد ڪري ٿو، imoment جو اهم وڪرو نقطو اهو آهي ته اها ڊزائن ذريعي گھٽ الڪوحل واري سلسلي ۾ شاندار، خوبصورت ۽ ناقابل فراموش لمحا پيش ڪرڻ جو عزم رکي ٿي، جيڪو مارڪيٽ ۾ ڪيترن ئي ساڳين پراڊڪٽس جي مقابلي ۾ آهي. بصري ۽ جسماني نشي کي گڏ ڪندي، پراڊڪٽ هلڪي نشي جو وسري ويندڙ تجربو فراهم ڪري ٿو.
The Recognition
About the A' Design Award برونز انعام
Imoment گھٽ الڪوحل واري شراب جو سلسلو A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Imoment گھٽ الڪوحل واري شراب جو سلسلو کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Imoment گھٽ الڪوحل واري شراب جو سلسلو ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
- Dimensions & Packaging
- Available in multiple sizes and shapes
- Tags
- Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
- Production Technology
- To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
- Design Challenge
- In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
- Research
- The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
- Inspiration
- Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
- Project Duration
- The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
- Operation Flow
- Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
- Team Members
- Hu Wan
Li Jianpeng - Image Credits
- Creator Hu Wan
Illustrator Li Jianpeng
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