Shangfang Large Seal Script بلڊنگ بلاڪ رانديڪي جي پيڪيجنگ by Beijing Xingchen Wanqian Technology is a highly esteemed winner of the very prestigious 2024 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.
برونزپيڪيجنگ· 2024
Shangfang Large Seal Script بلڊنگ بلاڪ رانديڪي جي پيڪيجنگ
by Beijing Xingchen Wanqian Technology
Client: Beijing Xingchen Wanqian Technology Co., Ltd
A' Design Award برونز انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #154807The Design
About Shangfang Large Seal Script بلڊنگ بلاڪ رانديڪي جي پيڪيجنگ
شانگفانگ لارج سيل اسڪرپٽ ھڪ گفٽ باڪس پيڪيج آھي، جيڪو ھڪ بلڊنگ بلاڪ رانديڪي لاءِ ٺاھيو ويو آھي. ان جو شڪل قديم چين جي جيڊ مھر مان متاثر ٿيل آھي، تنھنڪري پيڪيج ھڪ چورس ٽري جي شڪل ۾ آھي، جنھن تي ھڪ ڍڪ لڳل آھي. ڍڪ ايڪريلڪ مان ٺھيل آھي، جنھن تي سونا اُڀريل اکر موجود آھن، ۽ ٽري ڳاڙھي ٽچ پيپر مان ٺھيل آھي، جنھن ۾ اي وي اي جي استري ۽ ويلويٽ جو پٺيان لڳل آھي. اندروني خانا ھر جزي کي الڳ الڳ محفوظ رکن ٿا، تنھنڪري گھربل ٽڪرو آسانيءَ سان لڀي سگھجي ٿو. فراسٽيڊ پي وي سي مان ٺھيل ھڪ شفاف اندروني باڪس، تيار ٿيل ڪم کي ڏيکارڻ جي اجازت ڏئي ٿو، جيڪو پيڪيج کي ھڪ ٻيو استعمال ڏئي ٿو.
The Recognition
About the A' Design Award برونز انعام
Shangfang Large Seal Script بلڊنگ بلاڪ رانديڪي جي پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Shangfang Large Seal Script بلڊنگ بلاڪ رانديڪي جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Shangfang Large Seal Script بلڊنگ بلاڪ رانديڪي جي پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This case is a gift box package designed for the building block toy Shangfang Large Seal Script. To visualize the deep heritage and charm of traditional Chinese culture, it is intended to reveal the multipurpose of the package for building block toy and more reasonable storage of components. Inspired from the jade seal, or the emperor’s seal symbolizing the supreme power in ancient times of China, it is designed as a square tray and lid box conferring a deep meaning.
- Dimensions & Packaging
- 308mm*308mm*133mm
- Tags
- Building blocks, packaging, philosophy, education, culture
- Production Technology
- The lid of the gift box is made of acrylic with gold stamped letters. The tray is made of red touch paper, EVA-lined and velvet-backed. The inner box is made from frosted PVC and also velvet-backed. The cover of the Instruction Book is cotton with gold stamped letters and patterns.
- Design Challenge
- Size fitting is considered a challenge of design. With a plurality of materials combined, the fabrication processes and size errors are different, so it is required to verify and tune up repeatedly until the right components are obtained. It might take 4-5 revisions and improvements to transit from prototype to finished product. The sustainable design of the package is also a critical factor, including the sustainability of the materials and the reuse value of the package.
- Research
- The packages of most block toys purely pack components which are unfriendly to use and loses the reuse value. Given this, the designer tailors a gridded box for different components, and each grid is a space that permits users to readily find the desired component without mistake. In addition, the outer packaging with the transparent PVC components set inside can function as a display box for the real product, a design tapping into the multipurpose and sustainable value of the toy package.
- Inspiration
- Internal grids store components separately, a design inspired by the thought investigating things and probing into principles proposed by the Ming thinker Zhu Xi, where investigating things is construed as an analysis of things as implied by the categorized storage of components. Probing into things means an understanding of the logic of how things develop. This l motivates users to think about Chinese philosophical thoughts and wise words, and pays a tribute to ancient thinkers.
- Project Duration
- The project commenced in March 2023 in Beijing. It is projected to be completed in September 2023 and released to market in June 2024.
- Operation Flow
- Opening the acrylic lid on top of the box, you will first see two transparent components which are used to fix the assembled words. Then you will see the instruction book in the grooved EVA liner box, a ribbon is attached besides the book for ease of removal and opening the next layer. The component box disposed in the lower part also embedded in the grooved liner box. Each component is neatly stored in a grid with photo shows and dimensional information marked on the top and sides of the box.
- Team Members
- Huang Zhong, Li Jiuzhou, Ren Shengyuan, Wang Mingling
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