Sheng Ming Yue چاندي جي ڪيڪ جو تحفي جو دٻو by Hu Wan, Li Jianpeng and Shi Xiaoxia is a highly esteemed winner of the very prestigious 2024 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.
برونزپيڪيجنگ· 2024
Sheng Ming Yue چاندي جي ڪيڪ جو تحفي جو دٻو
by Hu Wan, Li Jianpeng and Shi Xiaoxia
Client: Netease Yanxuan Trading Co. Ltd
A' Design Award برونز انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #154809The Design
About Sheng Ming Yue چاندي جي ڪيڪ جو تحفي جو دٻو
وچون-پتجھڙ جي عيد دوران، تحفا ۽ ذاتي استعمال لاءِ چاندي جا ڪيڪ. جڏهن ته، جيئن پيڪيجنگ تيزي سان شاهانه ۽ فضول بڻجي رهي آهي، ٽيم شعوري طور تي هڪ وڌيڪ ننڍو ۽ ماحول دوست چاندي جي ڪيڪ جو تحفي جو دٻو ڊزائين ڪيو. شينگ منگ يُوءِ سمنڊ مٿان اڀرندڙ هڪ روشن چنڊ کي ظاهر ڪري ٿو، جيڪو چيني ماڻهن جي ٻيهر گڏجاڻي ۽ خوبصورت شين جي تمنا کي بيان ڪري ٿو، اعليٰ معيار جي تحفا ڏيڻ جي خاصيتن کي برقرار رکندي چيني روايتي ثقافت جي معيار ۽ گهرائي کي مجسم ڪري ٿو. مقصد اهو آهي ته عيد ملهائڻ لاءِ هڪ اعليٰ معيار ۽ سستو طريقو پيش ڪيو وڃي جڏهن ته پائيدار طرز زندگي کي فروغ ڏنو وڃي.
The Recognition
About the A' Design Award برونز انعام
Sheng Ming Yue چاندي جي ڪيڪ جو تحفي جو دٻو A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Sheng Ming Yue چاندي جي ڪيڪ جو تحفي جو دٻو کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Sheng Ming Yue چاندي جي ڪيڪ جو تحفي جو دٻو ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- During the traditional Mid-Autumn Festival, consumers purchase mooncake gift boxes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, designers consciously designed a more compact and eco-friendly mooncake gift box. It maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.
- Dimensions & Packaging
- Width：200mm x Depth:110mm x Height：255mm
- Tags
- Oriental Aesthetics, Package Design
- Production Technology
- As the gift box unfolds on both sides, a bright moon slowly rises with people's thoughts of reunion. The starry sky design makes one feel the insignificance of the individual and further enhances the longing for togetherness.
The combination of the Chinese folding fan and the bright moon highlights the festive atmosphere of the Mid-Autumn Festival and showcases traditional Chinese culture. - Design Challenge
- The structure has always been the biggest challenge in presenting the overall effect. To create a feeling of the rising moon when the folding fan is opened with the box, while ensuring the stability and rationality of the connection between the paper fan and the box to maximize the use of space inside the box, higher requirements have been proposed. After structural verification and three rounds of prototype testing, the team have found the current structural solution.
- Research
- Due to the intense competition in the Mid-Autumn mooncake gift box market, more and more products are adding luxurious decorations and additional gifts to increase competitiveness. However, in the face of excessive waste and neglect of the festival culture itself, designers hope to prioritize the sense of ritual and appropriate packaging by comparing multiple similar products. This approach encourages consumers to focus on the traditional meaning of the festival and the essence of life, free from distractions.
- Inspiration
- Inspired by the ancient poem "As the bright moon shines over the sea, From far away you share this moment with me", the design depicts a bright moon rising over the sea under the vast starry sky, expressing the Chinese people's yearning for reunion and beautiful things, as well as the emotions and artistic conception of missing distant relatives and friends on a quiet night.
- Project Duration
- The project started in May 2023 in Hangzhou and finished in August 2023 in Guangzhou, and was exhibited in September 2023.
- Operation Flow
- The team established a creative concept and conducted structural research to achieve the desired effect. Simultaneously, designer began graphic design and explored several structural options before selecting the final box structure. Then applied the internal and external graphic design to the chosen structure. After three rounds of structural prototypes and two rounds of exterior design prototypes, design team confirmed the product.
- Team Members
- Hu Wan
Li Jianpeng
Shi xiaoxia - Image Credits
- Creative Director Hu Wan
Designer Li Jianpeng
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