Be Genius سجاڳ سينگار جو سامان by Be Genius

Be Genius سجاڳ سينگار جو سامان by Be Genius is a highly esteemed winner of the very prestigious 2024 A' Design Award لوهه انعام in ثقافتي ورثو ۽ ثقافتي صنعت ڊيزائن Competition Category.

لوههثقافتي ورثو· 2024

Be Genius سجاڳ سينگار جو سامان

by Be Genius

Client: Be Genius Design

A' Design Award لوهه انعام Winner in ثقافتي ورثو Category

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Verified Award Winner

Verify Award Status for #156282

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Colors

The Design

About Be Genius سجاڳ سينگار جو سامان

بي جينيئس سجاڳ سينگار جي شين جي هڪ سيريز آهي، جيڪا پيڪسيو کان متاثر ٿي تخليق ڪئي وئي آهي، جيڪو دولت ۽ خوشحالي سان لاڳاپيل هڪ افساني چيني مخلوق آهي. هن سيريز ۾ مقناطيسي ٽڪرا شامل آهن، جيڪي فرج جي سطحن تي رکي سگهجن ٿا، ۽ ننڍڙا ڪي چين، جنهن ڪري هر شيءِ هڪ سينگار ۽ روزاني استعمال جي شيءِ ٻنهي طور ڪم ڪري ٿي. اهي ٽڪرا ٽامي مان گرافڪ شڪلون ڪٽي ۽ ڊجيٽل طور تي ڇپيل رنگين نمونا شامل ڪري تيار ڪيا ويا آهن. سائيزون 30 کان 24 کان 2 ملي ميٽرن کان وٺي 50 کان 60 کان 2 ملي ميٽرن تائين آهن. هي ڊزائن هڪ روايتي علامت کي جديد شڪلن سان گڏ ڪري ٿو ۽ چيني ثقافت ۾ دلچسپي پيدا ڪري ٿو.

The Recognition

About the A' Design Award لوهه انعام

Be Genius سجاڳ سينگار جو سامان A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Be Genius سجاڳ سينگار جو سامان کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Be Genius سجاڳ سينگار جو سامان جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The uniqueness of this project lies in drawing inspiration from the mythical Chinese creature Pixiu, a symbol associated with wealth and prosperity in ancient Eastern mythology. By crafting functional decorative items, the project not only preserves the millennia-old symbols of traditional culture but also infuses them with modern elements, making it a distinctive source of inspiration for cultural and creative products. This design not only possesses aesthetic value but also carries the mystery of ancient mythological stories, guiding people to explore the profound essence of Chinese culture.
Dimensions & Packaging: 45mm x 50mm x 2mm;
50mm x 60mm x 2mm;
30mm x 24mm x 2mm.
Tags: Metal material, Chinese mythical creature, Pixiu, Decorative item, Daily essential, Modern living.
Production Technology: Cutting graphic shapes on metal copper material, and digitally printing colored patterns.
Design Challenge: In design, striking a balance between tradition and modern aesthetics is crucial. Products should not only carry cultural significance but also meet contemporary needs. Integrating Pixiu's wealth symbolism effectively transforms it into a culturally rich expression, seamlessly blending traditional features. Understanding market preferences through research ensures the product's alignment with trends, creating a desirable item that goes beyond cultural symbolism.
Research: Through in-depth research into the Pixiu mythology, the designer successfully integrated its symbolism into functional product designs, achieving a balance between the preservation and innovation of traditional culture. The products go beyond simple expressions of cultural symbols; they involve a reinterpretation through design, breathing new life into ancient myths and presenting them vividly in the modern context.
Inspiration: The designer drew inspiration from the auspicious and wealth-attracting symbolism of the mythical Chinese creature Pixiu in ancient Eastern mythology. Through in-depth research into the form, legends, and cultural significance of this mythical beast, the designer skillfully blended the charm of ancient aesthetics with modern sensibilities, creating functional everyday decorative items. The key to the design inspiration lies in the adept fusion of the creature's auspicious symbolism with contemporary living, transcending the constraints of time and revitalizing traditional culture in the present day.
Project Duration: The project started in June 2023 in Shenzhen, China and finished in August 2023 in Shenzhen, China.
Operation Flow: Pixiu cultural and creative gifts can showcase their unique charm in various everyday scenarios. For example, magnetic Pixiu-shaped products affixed to refrigerators not only serve as decorative elements but also convey the symbolism of inviting wealth and prosperity, adding a festive atmosphere to the home. Alternatively, designing Pixiu in the form of compact keychains provides convenience for individuals to carry it with them. Such designs transform Pixiu into an auspicious talisman, serving both as a symbol of good fortune and a practical daily accessory.
Patents: 苏作登字-2023-F-00268212
Team Members: Designer: Shangfei Lang:
Designer: Cheng Zhong;
Designer: Weihua Kong.
Image Credits: Image # 1: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Image # 2: Photographer Be Genius Co., Creator Weihua Kong, Shangfei Lang, 2023.
Image # 3: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Image # 4: Photographer Be Genius Co., Creator Weihua Kong, Shangfei Lang, 2023.
Image # 5: Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.
Video Credits: Shangfei Lang, 2023.