Park Lane Complex سيلز سينٽر by Nic Lee is a highly esteemed winner of the very prestigious 2024 A' Design Award برونز انعام in اندروني جڳه ۽ نمائش ڊيزائن Competition Category.

برونزانٽيرئر· 2024

Park Lane Complex سيلز سينٽر

by Nic Lee

Client: China Resources Land South China Guangzhou Co.

A' Design Award برونز انعام Winner in انٽيرئر Category

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The Design

About Park Lane Complex سيلز سينٽر

پارڪ لين ڪامپليڪس گوانگزو، چين ۾ هڪ سيلز سينٽر آهي، جنهن جو ايراضي 2164 چورس ميٽر آهي. اندروني ڊزائن روايتي صحن کي مغربي انداز جي عمارتن ۽ پيدل هلڻ واري آرڪيڊ سان گڏي ٿو، جيئن گردش کي بهتر بڻايو وڃي. هڪ مرڪزي صحن ٻنهي منزلن تي پکڙيل آهي ۽ انهن کي بصري طور تي ڳنڍي ٿو. ٻئي منزل جو داخلي دروازو هڪ چورس لوپ ترتيب جي پيروي ڪري ٿو، جيڪو استقباليه واري جڳهه ۽ نمائشي اسپيس طور ڪم ڪري ٿو. ڳاڙهو ٽراورٽائن غير جانبدار اندروني ماحول ۾ گرمائش ۽ ساخت شامل ڪري ٿو. هڪ خانگي ماني کائڻ جو هال جاليدار ڪاٺ جي گرل استعمال ڪري ٿو، جيئن روشني ۽ رازداري جي وچ ۾ توازن قائم ٿي سگهي.

The Recognition

About the A' Design Award برونز انعام

Park Lane Complex سيلز سينٽر A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Park Lane Complex سيلز سينٽر کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Park Lane Complex سيلز سينٽر ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Guangzhou's dynamic cityscape, shaped by its geography and commerce, epitomizes the blending of north-south and east-west cultures. Waterfrom Design highlight this synthesis through spatial design, seamlessly integrating traditional courtyards with Western-style buildings and pedestrian arcade. Our choice of materials, such as red travertine from the Middle East, pays homage to Guangzhou's Lingnan culture "red standstone" while also exemplifying its cross-regional approach to material sourcing from the West.
Dimensions & Packaging: Project Area: 2164 square meters
Tags: sales center, city culture, red travertine, stairs, Guangzhou
Production Technology: Waterfrom Design integrate courtyards and pedestrian arcade to create efficient interior circulation. The second-floor entrance is designed in a layout resembling the Chinese character "回", doubling as a welcoming area and display space. A central courtyard spans both floors, illuminating their relationship.
Design Challenge: Lingnan's original cultural aesthetics were often ornate and intricate, featuring common elements like carvings and colored glass. To present their culture in a more abstract way, Waterfrom Design rely on spatial circulation and material choices to convey the city's historical context. This approach ensures that despite its modernization, the architecture remains compatible with local traditions.
Research: In addition to material selection, many spaces within the venue draw inspiration from traditional Guangzhou festivals and gatherings, such as the commonly observed lantern parades. Waterfrom Design incorporate symbolic elements into sleek and transparent glass lamp posts, transforming the space into a different atmosphere after dark.
Inspiration: In southern cities like Guangzhou, commercial ports have shaped a diverse architectural landscape blending Eastern and Western styles. Traditional courtyards and modern Western-style buildings coexist, defining the city's character. Leveraging "blank spaces" in both styles, Water From Design optimize spatial layout by integrating courtyards and covered walkways, enhancing indoor circulation and maximizing space efficiency for seamless indoor-outdoor transitions.
Project Duration: Located in Guangzhou, China, this project is started in May 2023 and completed in September 2023.
Operation Flow: Adjacent to the entrance, a long courtyard hosts a café on the first floor. The main wall extends upwards, blending with sculptural elements like split rock-like stairs and a bar area. Red sandstone dominates the visual landscape, adding warmth and texture to the neutral interior, creating a memorable ambiance. The private dining hall, strategically positioned away from the main circulation pathways, sits in a secluded corner opposite the courtyard. Drawing inspiration from floral walls, it employs a lattice-like wooden grille technique, balancing light and privacy effectively.
Image Credits: Photographer One Thousand Degrees Image