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Moments Of Speed تصويرون by Martin Hoffmann

Moments Of Speed تصويرون by Martin Hoffmann is a highly esteemed winner of the very prestigious 2024 A' Design Award برونز انعام in فوٽوگرافي ۽ تصويري ترميم ڊيزائن Competition Category.


برونزفوٽوگرافي· 2024

Moments Of Speed تصويرون

by Martin Hoffmann

Client: Fuchs Neue Technologien (Team FNT)

A' Design Award برونز انعام Winner in فوٽوگرافي Category

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Verified Award Winner

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Colors

The Design

About Moments Of Speed تصويرون

رفتار جي لمحن ۾، رفتار شاندار طريقي سان نظر اچي ٿي. پهرين نظر ۾، تصويرون حرکت جي جمالياتي ۽ متحرڪ خوبين کي ظاهر ڪن ٿيون ۽ ان لمحي جي شدت ۽ توانائي کي محسوس ڪرڻ جو موقعو ڏين ٿيون. ساڳئي وقت موضوع ۾ بصري رفتار کان سڪون ڏانهن هڪ دلچسپ تبديلي آهي. ظاهر ڪيل حرکت ۾، تصويرون پنهنجي هڪ خاص سڪون جي روشني پکيڙين ٿيون جيڪا هڪ خوشگوار آرامده اثر پيدا ڪري ٿي. احساس جي هن تبديلي ڏسندڙ کي هڪ نئين، گهرائي واري سطح جو تجربو ڪرڻ جي اجازت ڏئي ٿي. ترتيب، تفصيل، رنگ آميزي، تيزي ۽ ڦهلائڻ ڊراماتي ۽ ساڳئي وقت حرکت ۾ سڪون جي تصوير پيدا ڪن ٿا.

The Recognition

About the A' Design Award برونز انعام

Moments Of Speed تصويرون A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Moments Of Speed تصويرون کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Moments Of Speed تصويرون ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This depiction of movement creates an almost contradictory effect in the photos. The strength of the photographs lies in the contradiction in content of perceiving speed as an element of inner calm. A moment of speed is frozen, free for relaxed contemplation. Details, sharpness and blurring result from the speed, creating their own drama and giving the static image a permanent dynamic, but the interesting feature is the creation of a simultaneously contradictory effect: an image that conveys calm in all the movement. The selection extends the described effect to different motifs.
Dimensions & Packaging
The pictures were published in a 297 x 210 mm book.
Tags
Photography of Historic Racing, Speed, Technical Impression, Image Processing, Angle of View, Perspective, Dynamics and Tranquillity,
Production Technology
Live shots at the Mugello race track. Camera Canon EOS 7D MkII, lenses Canon EF 24-105 f/4L IS, Canon EF 70-200 f/2.8L IS USM. Gopro Hero 11, post-processing with Adobe Lightroom (cor-rections, presets) and Photoshop if necessary.
Design Challenge
The most difficult thing is that there is little time for the recordings. Regulations and safety standards must be adhered to. The image concept, position and timing determine the result, as many photos cannot be repeated. Circumstances such as the weather influence the process, but create interesting backgrounds and moods that enable unique results. Shooting from an escort vehicle creates authentic impressions and unusual perspectives, but also requires the right timing and perfect equipment.
Research
Type of research: How can the same subjects be visualised in a new way. The goal: Finding a new, different visualisation. Methodology: Experiments in test series with perspectives, settings, shifting of tension points, inclusion of surroundings e.g. weather situations. Experiments with new shooting positions and suitable shooting techniques. Post-processing to optimise with colour fine-tuning. The result is a new image look, new image statements, very good reactions. This approach continues to be further optimized and refined.
Inspiration
Speed and its perception. The moment of speed, suitably frozen to create an effect, was the inspiration. This effect is the transformation of the tension of the fast moment into the alternation of tension and relaxation in contemplation. Fleeting time that can even radiate calm in its depiction. Framing, elements of the immediate surroundings, lighting and contrast as well as the choice and reduction of colors give the picture a coherent look.
Project Duration
The photos were taken during 2-day events in Italy in May, August and October 2023. Editing and optimization of the images as well as the presentation in the yearbook took place in November 2023 in Neu-Ulm, Germany.
Operation Flow
The photographs are part of a limited edition yearbook commissioned by the client. This represents a documentation and memory for selected people. It presents impressions, highlights and glimpses behind the scenes of various client events.
Image Credits
Image #1 : Photographer Martin Hoffmann, Moments of Speed Abarth, 2023

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