Dreavita Mental Wellness برانڊنگ by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
برونزگرافڪ· 2024
Dreavita Mental Wellness برانڊنگ
Client: Cansu Dagbagli Ferreira
A' Design Award برونز انعام Winner in گرافڪ Category
Verified Award Winner
Verify Award Status for #158644The Design
About Dreavita Mental Wellness برانڊنگ
ڊريويٽا هڪ ترقي پسند ۽ جامع تندرستي جو برانڊ آهي. بصري سڃاڻپ کي حساس، احترام وارو ۽ خيال رکندڙ بنائڻ جو ارادو ڪيو ويو، جيڪو برانڊ جي جامع ڪردار کي ظاهر ڪري ٿو. اهو تصور مضبوط فطرت جي خيال مان پيدا ٿيو ۽ ان کي سادگيءَ کان متاثر لچڪ سڏيو ويو آهي. جيئن فطرت جا نمونا مسلسليت، طاقت ۽ ترقي ڏانهن اشارو ڪن ٿا، ائين برانڊنگ جو مقصد آهي ته انهن پيغامن کي تصديقن ۽ گهٽ ۾ گهٽ ڊيزائن جي طريقي ذريعي پهچايو وڃي. تصويري مثال فطرت جي نمونن تي مرڪوز آهن، جيڪي ورجائي کي ظاهر ڪن ٿيون ۽ لچڪ جو نتيجو زندگيءَ ۾ ڪاميابي آهي.
The Recognition
About the A' Design Award برونز انعام
Dreavita Mental Wellness برانڊنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Dreavita Mental Wellness برانڊنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Dreavita Mental Wellness برانڊنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.
Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character. - Dimensions & Packaging
- The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
- Tags
- wellness, mental, health, psychology, identity, inclusive, community, nature
- Production Technology
- Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
- Design Challenge
- The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
- Research
- In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
- Inspiration
- The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
- Project Duration
- 2 months, 2023, United States and France
- Operation Flow
- Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery
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