Lax برانڊنگ by Jonathan Ramirez and Juliana Betancur

Lax برانڊنگ by Jonathan Ramirez and Juliana Betancur is a highly esteemed winner of the very prestigious 2024 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

برونزگرافڪ· 2024

Lax برانڊنگ

by Jonathan Ramirez and Juliana Betancur

Client: Written and Drawn Studio

A' Design Award برونز انعام Winner in گرافڪ Category

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Verified Award Winner

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Colors

The Design

About Lax برانڊنگ

ڪلائنٽ لاءِ هڪ ڊيٽا ڪليڪشن ۽ سي آر ايم ميسيجنگ ڪمپني لاءِ لوگو ٺاهڻ جو ڪم هو، جنهن ۾ ڊجيٽل، جديد احساس جو مقصد هو. نالو Lax، ChiLax يا ReLax مان نڪتل آهي، جيڪو استعمال ڪندڙن کي آرام جو احساس ڏياري ٿو. خاص انداز ڏيڻ لاءِ، ان ۾ دل جي علامت شامل ڪئي وئي، جيڪا گراهڪ جي سنڀال جي نمائندگي ڪري ٿي جيڪا اڪثر خودڪار سي آر ايم ڪاروبار ۾ نظرانداز ٿئي ٿي. ڊيٽا جي اهميت ۽ ڊجيٽلائيزيشن جي نشاندهي ڪرڻ لاءِ پکسلز کي شامل ڪيو ويو. اهڙيءَ طرح، ان ۾ اهم عناصر گڏ ڪيا ويا، گراهڪ جي محبت لاءِ دل، ڊيٽا لاءِ پکسلز، ۽ آرام لاءِ X.

The Recognition

About the A' Design Award برونز انعام

Lax برانڊنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Lax برانڊنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Lax برانڊنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.
Dimensions & Packaging: The sizes depend of the media where it is applied
Tags: Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch
Production Technology: This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
Design Challenge: Craft something distinctive that articulates the technology, costumer care and digitalization
Research: This passed trhough 3 steps
1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery
2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history
3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols
Inspiration: The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
Project Duration: Strategy; one week
Creativity: 2 weeks
Designing: 1 Week
Operation Flow: This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.
Team Members: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango
Image Credits: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango