Seoul Auction The Concierge اندروني ڊزائين by Hyunju Julia Lee is a highly esteemed winner of the very prestigious 2025 A' Design Award برونز انعام in اندروني جڳه ۽ نمائش ڊيزائن Competition Category.
برونزانٽيرئر· 2025
Seoul Auction The Concierge اندروني ڊزائين
Client: Seoul Auction
A' Design Award برونز انعام Winner in انٽيرئر Category
- 10,966
- Verified Award Winner
- Verify Award Status for #164380
The Design
About Seoul Auction The Concierge اندروني ڊزائين
سيئول آڪشن جو ڪنسئرج هڪ جڳهه جي اندر جڳهه جي مينيماليسٽ تصور ذريعي لگژري ريٽيل کي نئين تعريف ڏئي ٿو. گيلري جهڙي لابي ۾ بيحد طور انضمام ٿيل، اهو هڪ پرسڪون، نفيس ماحول پيش ڪري ٿو جته سادگي ڏسڻ جي تجربي کي وڌائي ٿي. هڪ وڏو شيشي جو دروازو ۽ وسيع ونڊو کليل پن ۽ تمييز جي توازن قائم ڪري ٿو، جڏهن ته احتياط سان رکيل آرٽ ورڪ ۽ فلوٽنگ شيلفز معمولي طور سياحن جي رهنمائي ڪن ٿا. خالي جاءِ جي خوبصورتي کي قبول ڪندي، ڪنسئرج لگژري جي تصور کي بلند ڪري ٿو، پراڊڪٽس کي مرڪزي اسٽيج تي رکڻ جي اجازت ڏيندي.
The Recognition
About the A' Design Award برونز انعام
Seoul Auction The Concierge اندروني ڊزائين A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Seoul Auction The Concierge اندروني ڊزائين کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Seoul Auction The Concierge اندروني ڊزائين ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Located in Seoul Auction's lobby, The Concierge embodies minimalist architecture, seamlessly integrated with the white gallery. Designed as a space within a space, it balances openness and privacy with a large glass door and strategically placed artwork. Luxury products are showcased in rectangular boxes against all-white walls, emphasizing the beauty of blank space. This design highlights minimalist beauty, where every element serves a purpose and enhances the elegance of the space.
- Dimensions & Packaging
- The Concierge is W4590mm x L5550mm x H3000mm, situated within a lobby with an overall height of 4300mm. To optimize the space, we integrated the lobby’s air circulation and air conditioning system using an exposed ceiling structure. This design not only ensures effective air flow but also enhances a sense of openness and continuity. As a result, the space feels more expansive and inviting, complementing the minimalist aesthetic.
- Tags
- MinimalistInteriorDesign, RetailInteriorDesign
- Production Technology
- The design required high-precision craftsmanship to achieve a minimalist aesthetic within the existing lobby. We used a seamless joint technique to integrate new walls with existing ones. Lacking an electrical floor box, we routed electric and fire lines from the ceiling along the existing column, seamlessly concealing them to preserve the minimalist design. Located at the lobby corner with two sides facing the unmodifiable facade, we planned construction meticulously to avoid impact.
- Design Challenge
- One challenge was maintaining openness while ensuring privacy in a compact space. We achieved this by strategically placing the reception desk and using a transparent glass door and window that balance visibility and discretion, offering a serene consultation experience. Another challenge was making the space discreet by day but a showcase at night. We used the building's perforated skin and wood display shelves to control visibility, allowing The Concierge to softly glow at night, drawing attention subtly.
- Research
- An in-depth study of minimalism in traditional Korean art and architecture influenced the concept of beauty of blank space, showing that simplicity enhances the perceived value of luxury products. This insight guided the use of blank space to highlight watches and jewelry. The concept of space within a space emphasized harmony with the surrounding environment, leading to the seamless integration of The Concierge with the gallery of Seoul Auction's lobby with carefully positioned artwork.
- Inspiration
- The design of The Concierge was inspired by creating a serene, sophisticated environment that reflects the values of Seoul Auction. We aimed for a space that showcases luxury items while enhancing the viewing experience through simplicity. The space within a space concept fosters intimacy, inviting visitors while maintaining privacy. Our research into minimalist architecture emphasized light and space, leading us to embrace the beauty of blank space to elevate the perception of luxury.
- Project Duration
- This project started in May 1 and finished in June 3, in Seoul, Korea.
- Operation Flow
- The large glass door and window create an open, inviting atmosphere, reducing psychological barrier to entry. Strategically positioned, the reception desk ensures privacy during consultations, offering comfort for high-end clients. This balance of openness and privacy enhances customer interaction. The layout guides visitors through a rhythmic sequence of display areas, encouraging exploration without overwhelming them.
- Team Members
- Designer: Hyunju Julia Lee
- Image Credits
- Photographer: Teo
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
