New Fashion of Chinese Elements پوسٽر by Chen Gang is a highly esteemed winner of the very prestigious 2025 A' Design Award برونز انعام in ثقافتي ورثو ۽ ثقافتي صنعت ڊيزائن Competition Category.
برونزثقافتي ورثو· 2025
New Fashion of Chinese Elements پوسٽر
by Chen Gang
Client: Hangzhou Arts and Crafts Museum
A' Design Award برونز انعام Winner in ثقافتي ورثو Category
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- Verified Award Winner
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The Design
About New Fashion of Chinese Elements پوسٽر
چيني عنصرن جو نئون فيشن هڪ پوسٽر سيريز آهي جيڪا روايتي چيني آرٽس ۽ دستڪاري تي ٻڌل آهي. ڊزائين ۾ لباس، ريشم ۽ سرامڪس مان نموني ورتا ويا آهن، پوءِ انهن کي ٽوڙي ۽ جديد گرافڪس ۾ تبديل ڪيو ويو آهي. روايتي نمونا سٺا شگون رکندڙ معنائون کڻي هلن ٿا ۽ بهتر زندگيءَ لاءِ خواهشون ظاهر ڪن ٿا. ڊجيٽل ڊزائين اوزار استعمال ڪندي انهن موضوعن کي عصر حاضر جي ناظرين لاءِ نئين سر ترتيب ڏنو ويو آهي. هر پوسٽر جو ماپ 700 کان 1000 ملي ميٽر آهي. مقصد اهو آهي ته ثقافتي ورثي کي نمايان رکيو وڃي ۽ روايتي دستڪاري جي نمونن کي جديد زندگي ۾ آندو وڃي.
The Recognition
About the A' Design Award برونز انعام
New Fashion of Chinese Elements پوسٽر A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. New Fashion of Chinese Elements پوسٽر کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. New Fashion of Chinese Elements پوسٽر ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project extracts traditional patterns from clothing, silk, ceramics, etc., deconstructs and transforms them into modern patterns, giving new vitality to traditional Chinese arts and crafts. Traditional patterns carry auspicious meanings and convey people's blessings for a better life. Through modern design techniques, these elements are revitalized with contemporary charm and integrated into modern life, re-displaying the unique charm of traditional Chinese arts and crafts.
- Dimensions & Packaging
- 700mm*1000mm
- Tags
- Traditional arts and crafts, modern design adaptation, cultural heritage, traditional motifs
- Production Technology
- This project combines traditional crafts with modern technology, and realizes the modern transformation of traditional patterns through digital design and computer-aided manufacturing. In terms of material selection, high-quality silk and environmentally friendly natural fibers are used, combining traditional crafts with mechanized production to ensure the exquisiteness of design details and the consistency of mass production.
- Design Challenge
- The most challenging part of this design project is how to preserve the essence of traditional culture while effectively transforming it into a design that meets modern aesthetic and functional requirements. The modern transformation of traditional patterns not only requires a balance between cultural heritage and innovative design, but also faces practical issues such as technology, production process and copyright.
- Research
- This study aims to explore how to combine traditional Chinese arts and crafts with modern design to enhance their application and value in contemporary society. The research methods include literature analysis, traditional pattern extraction and modern design transformation, and visual creation using design software (such as Illustrator and Photoshop). Participants include designers and cultural experts. The results show that the combination of traditional and modern elements can not only preserve cultural heritage, but also enhance the market appeal of products.
- Inspiration
- The project extracts traditional patterns of clothing, silk and ceramics, deconstructs and transforms them into modern patterns, and gives new vitality to traditional Chinese arts and crafts. Traditional patterns contain auspicious meanings and convey blessings for a better life. Through modern design techniques, these elements are given a contemporary charm and integrated into modern life, re-displaying the unique charm of traditional Chinese arts and crafts.
- Project Duration
- The project will be jointly initiated by Hangzhou Arts and Crafts Museum and Communication University of Zhejiang in July 2024 and completed in August 2024.
Director：Chen Gang, Fan Xiaolin, Huang Yi, Yang Chao, Lv Ang, Deng Rui,
Design：Chen Zilong, Liu Weilong, Gu Jiayuan, Xiang Hongjin, Fang Jiwei, Guo Yuanxi, Jin Ziyi, Mao Yutin, Ye Lin, Zhang Yiqun - Operation Flow
- This design project allows people to experience traditional Chinese craftsmanship in a more intuitive way through the modern transformation of traditional patterns. Users can feel the combination of traditional and modern elements by touching or viewing the design details on the product.
- Patents
- Hangzhou Arts and Crafts Museum, 2024
- Image Credits
- Image #1 : Designer Gang Chen & Xiaolin Fan & Chao Yang
Image #2 : Designer Ang Lv & Yi Huang & Rui Deng
Image #3 : Designer Zilong Chen & Weilong Liu & Jiayuan Gu
Image #4 : Designer Hongjin Xiang & Jiwei Fang & Yuanxi Guo
Image #5 : Designer Ziyi Jin & Yutin Mao & Lin Ye &Yiqun Zhang
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