Mazuque Comfort ٽي ڊي اينيميشن by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2025 A' Design Award چاندي انعام in فلم، وڊيو ۽ اينيميشن ڊيزائن Competition Category.
چانديفلم· 2025
Mazuque Comfort ٽي ڊي اينيميشن
Client: Morgan Studio
A' Design Award چاندي انعام Winner in فلم Category
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The Design
About Mazuque Comfort ٽي ڊي اينيميشن
هي منصوبو پراڊڪٽ جون سمورون خاصيتون تخليقي انداز ۾ ڏيکارڻ لاءِ ٺاهيو ويو. معلوماتي هجڻ سان گڏوگڏ بيزار ڪندڙ نه هجڻ. مقصد اهو هو ته پراڊڪٽ ڪيتري آرامده آهي اهو ڏيکاريو وڃي. مصوري ۽ ڪلاسيڪل ڪمن کان متاثر فن هدفي سامعين سان گہرو تعلق رکي ٿو. مصوري جي عظيم ڪمن کان الهام حاصل ڪرڻ روايت لاءِ احترام جو اظهار آهي، جڏهن ته ساڳئي وقت جدت جي ڳولا پڻ آهي.
The Recognition
About the A' Design Award چاندي انعام
Mazuque Comfort ٽي ڊي اينيميشن A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Mazuque Comfort ٽي ڊي اينيميشن کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Mazuque Comfort ٽي ڊي اينيميشن هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project was made to show all the features of the product in a creative way. Being a informative but without being annoying. The purpose was to show how comfortable the product is.
- Dimensions & Packaging
- 1920 x 1080px
- Tags
- 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and C4D and Houdini for simulations
- Design Challenge
- The hardest part was making the elements composition and also the simulations, to reach the feel that we wanted for this job.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- Art inspired by paintings and classical works carries with it a deep connection with the target audience. Taking inspiration from great works of painting is a gesture of reverence for tradition, while at the same time seeking to innovate.
- Project Duration
- 2 months, Franca, Brazil
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Director: Mateus Morgan
Client: Mazuque
Briefing: Rafael Banhareli
3D modelling and texturing: Mateus Morgan, Carlos Masson
Animation: Mateus Morgan
Simulations Mateus Morgan, Rafael Moco
Sound Design Samuel Simionato
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