Samarqand بقلاوي جي پيڪنگنگ by Sajad Izadi is a highly esteemed winner of the very prestigious 2025 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.
چانديپيڪيجنگ· 2025
Samarqand بقلاوي جي پيڪنگنگ
by Sajad Izadi
Client: Hekayat Qand Parsi
A' Design Award چاندي انعام Winner in پيڪيجنگ Category
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The Design
About Samarqand بقلاوي جي پيڪنگنگ
سمرقند قزوين جي بقلاوي لاءِ هڪ پيڪيجنگ ڊيزائن آهي، جيڪا هڪ روايتي ايراني مٺائي آهي جيڪا خاص طور تي پستي جي پائوڊر مان ٺاهي ويندي آهي. گتي جي دٻي کي يو وي بيس سان آفسيٽ ذريعي ڇاپيو ويو آهي ۽ پاڻي تي ٻڌل ميٽ ڪوٽنگ سان مڪمل ڪيو ويو آهي جيڪا ڇُهڻ جهڙي بناوت پيدا ڪري ٿي. اڀرندڙ نقش (ايمبوسنگ) چونڊيل حصن ۾ تفصيل ۽ ڌيان جو مرڪز وڌائي ٿو، جڏهن ته ڌاتوئي سائو ۽ سونهري رنگ قيمت ۽ وقار جو اظهار ڪن ٿا. تصويرڪشي روايتي ۽ جديد ايراني اندازن کي گڏ ڪري ٿي، جنهن ۾ پستي جون تصويرون ۽ هيرن جهڙيون شڪليون استعمال ٿيل آهن جيڪي مٺائيءَ جي شڪل جي ياد ڏيارين ٿيون. ننڍي خريداري لاءِ هڪ واحد يونٽ وارو دٻو پڻ پيش ڪيو ويو آهي.
The Recognition
About the A' Design Award چاندي انعام
Samarqand بقلاوي جي پيڪنگنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Samarqand بقلاوي جي پيڪنگنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Samarqand بقلاوي جي پيڪنگنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Baklava Qazvin is one of the most valuable traditional sweets of Iran.
This pastry is made up of more than 90% edible nuts, with powdered pistachios being its main base.
The brand archetype is careful, as one of the characteristics of this archetype is generosity and trustworthiness. Another archetype is the Sage, which symbolizes an old man,a wise, scholarly, and knowledgeable character who believes in knowledge. - Dimensions & Packaging
- Width: 260mm Depth: 38mm x Height: 200mm
- Tags
- Packaging design, Art, Sweets , Baklava, Design, Graphic Design, Illustration, Iranian Illustration
- Production Technology
- In the packaging printing, a matte coating technique on cardboard and water-based materials has been used to create a tactile texture.
In some areas, embossing has been employed to draw attention, create focus, and add more detail.
Offset printing with UV base was used for this project.
The metallic nature of the green and gold colors conveys a greater sense of value to the audience. - Design Challenge
- Combining art with the printing industry has always been challenging.
Researching printing materials and controlling them must always be accompanied by prototyping, which the designer must do several times.
However, the real difficulty lies in figuring out how to use art in service of the market in a way that is acceptable to people.
The designer always reaches the final conclusion by experimenting with different ideas, evaluating them, and consulting with market experts. - Research
- Baklava is one of the most expensive pastries among sweets, but aside from the quality of the product, luxurious packaging could greatly contribute to its sales.
To make purchasing in smaller sizes possible, single-unit packaging has also been designed.
Combining authentic art with modern industry can create something truly remarkable. - Inspiration
- In Iranian legends, winged angels were depicted as the source of knowledge on Earth.
They were knowledgeable in the sciences of astronomy, medicine, and geology.
The designer has attempted to use this character for the brand, as it has been a suitable source of inspiration for its archetype.
This wise old man is generous and brings blessings from the heavens to the people of Earth. - Project Duration
- The project started in August 2023 in Qazvin and finished in March 2024 in Qazvin and was launched in the Iran market.
- Operation Flow
- The design style of this product harks back to Iran's past, combining both traditional and modern illustration styles, though both are inherently Iranian.
Images of pistachios are used throughout the design, with green being the dominant color, evoking freshness and the pistachio itself.
Diamond-shaped patterns are predominantly used, reflecting the final shape of the baklava.
The dreamlike quality of the imagery stems from the mysterious nature of the archetype of the old angel. - Team Members
- Graphic Designer: Sajad Izadi
- Image Credits
- Graphic Designer: Sajad Izadi
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