Guanshan برانڊ سڃاڻپ by Hong Jia Min is a highly esteemed winner of the very prestigious 2025 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

لوههگرافڪ· 2025

Guanshan برانڊ سڃاڻپ

by Hong Jia Min

Client: Jijia Brand Creative Studio

A' Design Award لوهه انعام Winner in گرافڪ Category

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Verified Award Winner

Verify Award Status for #172951

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guanshan برانڊ سڃاڻپ

گوانشان هڪ برانڊ سڃاڻپ آهي، جيڪا هڪ ملڪ ٽي شاپ لاءِ تخليق ڪئي وئي آهي. هي ڊزائن چيني اکرن کي بنياد بڻائي، روايتي ڪليريڪل رسم الخط جي جوڙجڪ کي جديد انداز ۾ پيش ڪري ٿو، جڏهن ته ان جي شاستري روح کي برقرار رکي ٿو. اوڀر واري شين جي جماليات ۾ پاڙون رکندڙ هي سڃاڻپ مس واري پکي ۽ چانهه جي ٿانون جي تصويرن کي گڏ ڪري ٿي. مرڪزي موٽف ۾ هڪ پکو ۽ هڪ ٽي ڪپ هڪٻئي مٿان اوورليپ ٿيل جوڙجڪ ۾ ڏيکاريا ويا آهن، جيڪي ٻٽي علامتي معنيٰ پيدا ڪن ٿا. مس جي برش وارا اسٽروڪ روايتي گول پکي جي بانس واري فريم جي عڪاسي ڪن ٿا، ۽ ڪپ جو خاڪو جيانزان چانهه جي پيالن مان اخذ ٿيل آهي.

The Recognition

About the A' Design Award لوهه انعام

Guanshan برانڊ سڃاڻپ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Guanshan برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Guanshan برانڊ سڃاڻپ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Anchored in the philosophy of teahouse as home, we construct a contemporary sanctuary for tea connoisseurs. Our brews extract primal essences from ancient tea groves, harmonized with mountain springs and melted snow to reveal terroir authenticity. Spaces crystallize tea mountains textures and light interplay, crafting immersive nomadic tea sanctuaries that engage all senses.
Dimensions & Packaging: The brand multi series tea collections employ phytographic design extracting each teas botanical essence and marrying it with Chinese aesthetic principles. This methodology crystallizes into Neo Chinese packaging that embodies product specific visual identities.
Tags: Oriental, Creativity, Tea , Ink Painting, Chinese
Production Technology: The creative process prioritizes onomastic morphology deriving visual forms directly from the brands nomenclature while integrating product typology. This methodology undergoes cultural synthesis through strategic collisions between contemporary creativity and Chinese heritage elements, generating innovative semiotic expressions rooted in commercial context.
Design Challenge: The project requires the seamless integration of multiple elements to simultaneously communicate the brand core identity, embody Oriental aesthetics, and ensure versatile application across diverse scenarios.
Research: We reconfigure tea rituals through Ceramic Deconstructionism transposing bamboo brazier fans mechanical logic into ergonomic curves, translating ink bleeds into tactile gradients on vessel surfaces. Packaging evolves into Tactile Typology archives where material stratigraphy chronicles tea history, Neo Chinese design manifests as Parametric Archaeology methodology.
Inspiration: Rooted in Chinese tea ware aesthetics, the concept reimagines Song Dynasty tea house imagery through calligraphic brushwork. Capturing the symbiotic relationship between luzan brazier fans and tea utensils, Ink tonalities outline the fan silhouette, its flowing strokes organically morphing into modern teacups streamlined forms. This visual philosophy of holding a fan while contemplating tea manifests through design.
Project Duration: Located in Dongguan, Guangdong Province, China, this project was designed in October 2024.
Operation Flow: Carve the eraser into desired shapes, saturate its sculpted surfaces with ink, then employ this unconventional tool as a brush substitute. Through rhythmic imprinting and calculated pressure variations on paper, the rubber matrix undergoes iterative experimentation. Each impression accumulates ink dynamics angular edges deposit geometric patterns while worn facets create mist like gradients.
Patents: Copyrights belong to Hong Jia Min, 2024.
Team Members: Hong Jia Min
Image Credits: Hong Jia Min