Ruyi Dim Dong بيڪري برانڊ سڃاڻپ by Hong Jia Min

Ruyi Dim Dong بيڪري برانڊ سڃاڻپ by Hong Jia Min is a highly esteemed winner of the very prestigious 2025 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

لوههگرافڪ· 2025

Ruyi Dim Dong بيڪري برانڊ سڃاڻپ

by Hong Jia Min

Client: Jijia Brand Creative Studio

A' Design Award لوهه انعام Winner in گرافڪ Category

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Verified Award Winner

Verify Award Status for #172952

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ruyi Dim Dong بيڪري برانڊ سڃاڻپ

روئي ڊم ڊانگ هڪ بيڪري لاءِ برانڊ سڃاڻپ آهي. ڊزائن قديم مٺاين جي روايتن کي يورپي ماني ٺاهڻ جي فن سان جوڙي ٿو. لوگو ٻن مشرقي نقشن تي ٻڌل آهي، کليل طومار ۽ اڌ کليل تحفي جو دٻو. اکر رُو جو ساڄو اسٽروڪ ريشمي طومار ۾ تبديل ٿي وڃي ٿو، جيڪو ورثي جي نشاني آهي. اکر يي پنهنجو کاٻي پاسي وارو حصو وڃائي ٿو، پويان رهجي وڃي ٿو حصو لي، جيڪو کُلندڙ تحفي وانگر لڳي ٿو. پائن جي پن جو نقش مهرن ۽ پيٽي بندن تي نظر اچي ٿو، جيڪو پائيدار مواد تي ڇپيل آهي. تحفن جا دٻا مٺاين کي شهر جي ثقافتي يادگيرين طور پيش ڪن ٿا.

The Recognition

About the A' Design Award لوهه انعام

Ruyi Dim Dong بيڪري برانڊ سڃاڻپ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Ruyi Dim Dong بيڪري برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Ruyi Dim Dong بيڪري برانڊ سڃاڻپ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: East West Alchemy Revive ancient pastry techniques alongside European bread artistry, bridging tradition and modernity through taste.Gifts with Soul Through culinary craftsmanship, design curated gift boxes blending Eastern aesthetics with functionality, transforming pastries into edible ambassadors of a city cultural essence.
Dimensions & Packaging: Inspired by the brand slogan Pines need not envy peach blossoms, the primary visual system captures the layered texture of pine needles, rendered on sustainable materials to evoke an Eastern aesthetic of timeless elegance. This transforms routine purchases into lightweight cultural encounters. The pine motif extends across seals and belly bands, symbolizing the product enduring quality steadfast as ancient pines.
Tags: Health, Creativity, Baking, Chinese, Oriental
Production Technology: The visual system distills six operational pillars into essential graphic forms Brand Philosophy, Target Audience, Usage Scenarios, Daily Freshness, Clean Ingredients, Cultural Remix, Through rigorous formal reduction, each business imperative becomes an actionable design syntax.
Design Challenge: The project requires the seamless integration of multiple elements to simultaneously communicate the brand core identity, embody Oriental aesthetics, and ensure versatile application across diverse scenarios.
Research: Committed to conveying brand essence with minimalist clarity, unlocking expansive possibilities while ensuring sustainable brand evolution.
Inspiration: The design draws from dual Eastern motifs the unfurling scroll and the partially opened gift. The scroll embodies the enduring legacy of tea and dim sum culture, while the half revealed gift box captures the delightful moment of unwrapping a souvenir.The character Ru transforms into scroll like silk ribbons, symbolizing heritage; Yi is deliberately halved, leaving only its right component Li as an unboxed surprise reflecting the subtle grace of Eastern aesthetics.
Project Duration: Designed in September 2023 for Nanning, Guangxi, China
Operation Flow: Anchored in Ming style typography, the right stroke of the character Ru is reimagined as an unfurling scroll its silk like curves converging into a gracefully tapered form, embodying the enduring legacy of tea house culture. The left radical of Yi is intentionally concealed, allowing its right component Li to emerge like a half revealed gift box, subtly evoking the ceremonial unveiling of Eastern refinement.
Patents: Copyrights belong to Hong Jia Min, 2023.
Team Members: Hong Jia Min
Image Credits: Hong Jia Min