Mingzhi Cai طرفان Pocket Heritage ڳاڙهي لفافي جو سيٽ انتهائي معتبر 2026 A' Design Award لوهه انعام جو فاتح آهي تحفن جو سامان ڊيزائن مقابلي جي درجي ۾.
لوههتحفن جو سامان· 2026
Pocket Heritage ڳاڙهي لفافي جو سيٽ
Mingzhi Cai طرفان
ڪلائنٽ: Mingzhi Cai
تحفن جو سامان درجي ۾ A' Design Award لوهه انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #180415 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Pocket Heritage ڳاڙهي لفافي جو سيٽ بابت
پاڪيٽ هيريٽيج گهوڙي جي سال لاءِ ٺاهيل هڪ جمع ڪرڻ لائق ڳاڙهي لفافن جي سيريز آهي. هي ڊزائين روايتي ڳاڙهي لفافي کي ثقافتي ڪهاڻي ٻڌائڻ جي هڪ آسانيءَ سان کڻڻ جوڳي وسيلي ۾ تبديل ڪري ٿي، جيڪا مندر جي ميلي ۽ شيهو (Shehuo) پرفارمنس جي تصويرن کي هڪ متحد ڪردارن جي سرشتي ۾ ترجمو ڪري ٿي. هر لفافي جي ماپ 90 ملي ميٽر × 170 ملي ميٽر آهي ۽ اهو موتيءَ جهڙي چمڪ واري خاص ڪاغذ تي پنجن رنگن جي يو وي (UV) مس سان ڇپيل آهي. چونڊيل ڊزائينن ۾ سونهري ورق سان ابھريل نقش شامل ڪيو ويو آهي. هر پيڪ ۾ ڇهه لفافا هوندا آهن جيڪي چوٽيهه ڊزائينن مان بي ترتيب طور چونڊيا ويندا آهن، جيڪو ڏي وٺ کي ۽ بعد ۾ ننڍن پرنٽس طور نمائش کي همٿائي ٿو.
سڃاڻپ
A' Design Award لوهه انعام بابت
Pocket Heritage ڳاڙهي لفافي جو سيٽ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Pocket Heritage ڳاڙهي لفافي جو سيٽ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Pocket Heritage ڳاڙهي لفافي جو سيٽ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- Pocket Heritage transforms the red envelope into a portable heritage medium for New Year and ceremonial gifting. A unified Year of the Horse character system ensures clear recognition while reinterpreting Shehuo performance culture in a contemporary format. Printed on pearlescent specialty paper with five color UV inks, selected designs also feature embossed relief with gold foil to create vivid color shifts and tactile depth. Each pack contains six randomly mixed envelopes to encourage exchange, collecting and continued use as keepsake prints.
- ماپ ۽ پيڪيجنگ
- This project is a collectible red envelope series. Each retail pack contains six randomly mixed envelopes selected from a set of thirty four designs to encourage exchange and storytelling. Envelope size is 90 mm x 170 mm. The envelopes are printed on pearlescent specialty paper with high contrast graphics for strong legibility and tactile appeal. Selected editions include embossed relief with gold foil. Used envelopes may also be kept and framed as decorative prints.
- ٽيگ
- Intangible Heritage, Temple Fair, Shehuo, Red Envelope, Cultural Communication, Year of the Horse, Character Design, UV Printing, Pearlescent Paper, Collectible Gift Set
- پيداواري ٽيڪنالاجي
- Five color UV ink printing on pearlescent specialty paper creates vivid color shifts and a tactile surface. Selected designs feature embossed relief with gold foil to add raised detail and a ceremonial finish. The character artwork follows a unified visual guide to maintain consistency across the Year of the Horse series. Prototyping included print proofing, finish testing and iterative layout adjustment before final production.
- ڊزائين چيلينج
- The main challenge was translating traditional Chinese temple fair and Shehuo culture into a contemporary collectible format without losing authenticity. The project needed to balance historical reference, visual clarity, tactile richness and production consistency at the same time. Another difficulty was building a unified character system from diverse cultural sources while keeping each design vivid, readable and suitable for printing, gifting and long term display.
- تحقيق
- Cultural and user centered design research. The objective was to translate temple fair and Shehuo heritage into a coherent Year of the Horse character system that is easy to recognize and share. Methods included visual comparison of classical painting records, relic imagery and contemporary festival documentation, followed by iterative character development, print proofing and user feedback with art students. The result was a thirty four design series with strong tactile identity, collectible value and improved cultural recall.
- الهام
- This project was inspired by the visual energy of Chinese temple fairs and Shehuo performances. It rethinks the traditional red envelope as a portable medium for Year of the Horse cultural storytelling. Research compared classical painting records and relic imagery with contemporary festival documentation. Through collaboration with art students and iterative development, the design established a consistent character system and transformed heritage references into a vivid, tactile and shareable gift format.
- منصوبي جو عرصو
- The project was developed from May 2025 to January 2026 in Bazhou, Langfang, Hebei, China. Research and co creation workshops were conducted with art students during the development process. Print prototyping, material testing and final production were completed with local manufacturing partners. The series was then prepared for market presentation and distribution.
- عمل جو فلو
- Users select a red envelope from the pack and present it during New Year celebrations or ceremonial gatherings. The tactile surface encourages handling and close viewing. Because each pack contains six randomly mixed designs, people naturally compare, exchange and discuss the characters and their cultural meanings. After use, the envelope can be kept, displayed or framed as a small decorative print, extending both its function and emotional value.
- پيٽنٽ
- Copyrights belong to Mingzhi Cai, 2026.
- تصوير ڪريڊٽ
- Image #1: Creator (Content Design) Mingzhi Cai and Illustrator Siya Zhang, Pocket Heritage, 2026.
Image #2: Creator (Content Design) Mingzhi Cai and Illustrator Siya Zhang, Pocket Heritage, 2026.
Image #3: Creator (Content Design) Mingzhi Cai and Illustrator Siya Zhang, Pocket Heritage, 2026.
Image #4: Creator (Content Design) Mingzhi Cai and Illustrator Siya Zhang, Pocket Heritage, 2026.
Image #5: Creator (Content Design) Mingzhi Cai and Illustrator Siya Zhang, Pocket Heritage, 2026.
Video Credits: Videographer Mingzhi Cai, Pocket Heritage, 2026.
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