Kadowakamatsu بنيادي ڪم: ڪارپوريٽ ويب سائيٽ by Tomohiro Kaji is a highly esteemed winner of the very prestigious 2026 A' Design Award چاندي انعام in ويب سائيٽ ۽ ويب ڊيزائن Competition Category.
چانديويب· 2026
Kadowakamatsu بنيادي ڪم: ڪارپوريٽ ويب سائيٽ
Client: Kadowakamatsu Inc
A' Design Award چاندي انعام Winner in ويب Category
- 33,167
- Verified Award Winner
- Verify Award Status for #181494
The Design
About Kadowakamatsu بنيادي ڪم: ڪارپوريٽ ويب سائيٽ
ڪتاب جو متن: ڪدوواڪامتسو ڪارپوريٽ ويب سائيٽ ملڪيت کي ثقافتي بنيادي ڍانچي جي حيثيت ۾ پيش ڪري رِيئل اسٽيٽ رابطي کي نئين سِر بيان ڪري ٿي. علائقائي حوالي، ڪسٽم ٽائيپوگرافي، ۽ هڪ محدود گِرڊ سرشتي کي ضم ڪندي، هي ڊيزائن ڪارپوريٽ ويب سائيٽ کي هڪ داستاني پليٽ فارم ۾ تبديل ڪري ٿي. اها هڪ مقامي ۽ ادارتي صارف تجربي جي ذريعي قيمت جي نمونن کان اڳتي وڌي شهري قدر کي بيان ڪري ٿي، جيڪا گهڻ طرفي نيويگيشن ۽ متن، تصوير، ۽ منصوبن سان تہ دار مشغوليت کي ممڪن بڻائي ٿي، شهري قدر کي ڪيئن سمجهيو وڃي ٿو ان کي نئين سِر بيان ڪري ٿي.
The Recognition
About the A' Design Award چاندي انعام
Kadowakamatsu بنيادي ڪم: ڪارپوريٽ ويب سائيٽ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Kadowakamatsu بنيادي ڪم: ڪارپوريٽ ويب سائيٽ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Kadowakamatsu بنيادي ڪم: ڪارپوريٽ ويب سائيٽ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design challenges conventional real estate communication by replacing property-based value with cultural narratives.
It fuses philosophy, typography, and regional context into a unified narrative system. A custom typeface, editorial composition combining Japanese and Latin scripts, and a restrained grid structure support multidirectional interaction.
Unlike conventional corporate websites, the platform operates as a cultural and editorial system rather than a product-oriented interface. This approach redefines the role of corporate websites from informational platforms to cultural frameworks.
It positions the website as an act of authorship rather than representation. - Dimensions & Packaging
- Responsive web platform optimized for desktop and mobile devices. Custom JavaScript-based typographic motion was implemented for the introduction sequence.
A modular grid system based on proportional ratios structures the layout. A custom Latin WOFF font was developed for web use. Vertical and horizontal navigation systems are integrated. The platform operates on cloud-based infrastructure optimized for high-resolution imagery and stable performance. - Tags
- Real Estate Branding, Cultural Infrastructure, Corporate Website, Custom Typeface, Editorial Typography, Urban Philosophy, Narrative Design, Interaction Design, Shonan, Digital Architecture
- Production Technology
- The project was developed through a narrative-based branding methodology integrating historical research of Fujisawa City, archival study of Kadowakamatsu, and interviews with local stakeholders.
These insights informed the narrative structure. A custom typeface was designed from conceptual sketches to digital font production. The website was built using responsive front-end technologies, modular grid systems, and motion design enabling multidirectional interaction. - Design Challenge
- The primary challenge was translating an abstract corporate philosophy into a coherent digital experience.
Internally, it required defining the cultural role of a real estate company. Externally, it involved balancing editorial expression with usability and technical constraints.
Developing a custom typeface aligned across Japanese and Latin scripts while maintaining conceptual consistency was particularly complex. - Research
- Type of Research: Qualitative design research.
Research Objectives: To redefine real estate communication through cultural positioning.
Methodology: Contextual analysis of the Shonan region and the real estate industry.
Data Collection and Tools: Field observation, stakeholder interviews, archival research, typographic prototyping.
Participants: Company stakeholders and regional collaborators.
Results: Established a clear narrative framework and ideological positioning.
Insights and Impacts: Demonstrated a critical alternative to price-based urban valuation.
Effect: Strengthened brand coherence and contributed to cultural discourse in real estate communication. - Inspiration
- The project originated from a critical observation that contemporary real estate practices define urban value primarily through pricing, often neglecting cultural identity.
This condition has contributed to the gradual homogenization of regional cities. Shonan, once a culturally distinctive area, is increasingly shaped by suburban expansion and economic standardization.
In response, Kadowakamatsu explores an alternative perspective by positioning real estate as a cultural construct.
This project questions whether cities should be valued by price or by culture.
It asserts that cultural context, not pricing, should define the identity of a city. - Project Duration
- The project started in November 2023 in Kamakura, Japan, and was completed in September 2025. Research, concept development, typeface design, and digital production were conducted in the Kamakura and Shonan regions.
- Operation Flow
- Users navigate both vertically and horizontally, creating a spatial browsing experience rather than a linear sequence.
The structure begins with a conceptual introduction, followed by projects, philosophy, and organizational information. Typography establishes hierarchy, while spacing introduces rhythm and pause.
The interaction encourages interpretation rather than consumption. The experience prioritizes perception over efficiency. - Team Members
- Creative Director: Tomohiro Kaji
Copy Writer: Tomohiro Kaji, Yusuke Matsuda
Web Designer: Tomohiro Kaji
Engineer: Tomoya Akai - Image Credits
- Illustrator: Chalkboy, Chunco HARAWATA, Photographer: Taisuke Yokoyama
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
