Industrial Bank of China بينڪ جي اندروني ڊيزائن by Scene Aesthetics Design Co., Ltd is a highly esteemed winner of the very prestigious 2026 A' Design Award چاندي انعام in اندروني جڳه ۽ نمائش ڊيزائن Competition Category.
چانديانٽيرئر· 2026
Industrial Bank of China بينڪ جي اندروني ڊيزائن
by Scene Aesthetics Design Co., Ltd
Client: Industrial Bank Co., Ltd.
A' Design Award چاندي انعام Winner in انٽيرئر Category
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The Design
About Industrial Bank of China بينڪ جي اندروني ڊيزائن
انڊسٽريل بينڪ آف چائنا هڪ بينڪ برانچ جي اندروني ڊيزائن آهي جيڪا 1680 چورس ميٽرن تي پکڙيل آهي. هيءَ جاءِ ٽن حصن ۾ ورهايل آهي: لابي سروس ايريا، ڪاروباري ٽرانزيڪشن ايريا، ۽ وي آءِ پي ايريا. آفاقي سروس ڪائونٽر اڳيان بيٺل آهن، جڏهن ته ٽيلر ۽ صلاحڪار جا ڪم ڪار وارا هنڌ پوئين آفيس وارن حصن ۾ رکيا ويا آهن. سمارٽ رهنمائي، قطار جا نظام، ۽ ڊجيٽل ڊسپلي سروس جي وهڪري کي سهڪار ڏين ٿا. مخصوص هنڌ بزرگن، محدود چرپر رکندڙ ايندڙن، ۽ ٻارن جي خدمت ڪن ٿا. گھٽ وي او سي رنگ، ٻيهر ڪتب آندل ڪاٺ، ٻيهر استعمال جوڳا ڌاتو، ۽ اڳواٽ ٺهيل ماڊيول استعمال ڪيا ويا آهن.
The Recognition
About the A' Design Award چاندي انعام
Industrial Bank of China بينڪ جي اندروني ڊيزائن A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Industrial Bank of China بينڪ جي اندروني ڊيزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Industrial Bank of China بينڪ جي اندروني ڊيزائن هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Industrial Bank Branch 3.0 Image Standard redefines conventional banking layouts by reorganizing the space into three key zones, including a lobby service area, a business transaction area, and a VIP area. This enhances the client experience for greater efficiency and comfort. The design ensures a consistent brand identity across all branches and promotes green, sustainable practices. It aims to create a modern banking space for both current business needs and future scalability.
- Dimensions & Packaging
- 1680 square meters
- Tags
- Scenario Driven Financial Space Design, Streamlined Client Flow, Rationalized Spatial Zoning, Seamless Front to Back Integration, Barrier Free and Inclusive for All Ages, Multiple Sensory Engagement, Modular Planning, Environmentally Friendly Construction, Standardized Brand Visual Identity
- Production Technology
- The design uses low VOC paints, reclaimed wood, and recyclable metals to reduce construction pollution. Prefabricated modules built in factories are assembled on site, shortening timelines and reducing noise and waste. Electronic screens and interactive digital signage replace printed materials, enabling content updates without using paper. Counters, seating, and other high contact surfaces use finishes that resist stains, withstand wear, and clean easily, helping to extend the service life.
- Design Challenge
- The challenge lies in creating an immersive financial environment where service flow is visible, client needs are understood, and brand value is felt. The counter area features flexible separation, with universal service counters positioned at the front, and teller and wealth advisor workstations relocated to back office zones. The VIP area is semi independent and fully equipped, offering diverse private and leisure spaces to support premium client events and deliver one stop service.
- Research
- Driven by advances in financial technology and rising client expectations, the branch uses a modular layout of lobby service, business transaction, and VIP areas to create a progressive experience journey from guidance to interaction to thorough service. Combined with innovations in brand empowerment and ecosystem integration, it delivers a smart financial space that balances professionalism, warmth, and a forward looking spirit, redefining the role of the bank branch in the digital age.
- Inspiration
- Rooted in the core brand identity, the design redefines its visual language and environmental aesthetics to deliver a consistent presence across all branches and offer a reliable, cohesive client experience. The space features white and gray as primary tones, enhanced with natural wood textures, Industrial Bank Blue, and Sustainable Green to create an environment that feels unified yet uniquely identifiable.
- Project Duration
- The design phrase of this project began in mid 2024, and the first flagship pilot branch opened in Shenzhen in January 2025.
- Operation Flow
- To boost efficiency and user experience, the branch integrates diverse smart digital solutions, including a self service zone available around the clock, an intelligent banking area, a smart guidance and queuing system, digital information display and interaction, and dedicated terminals offering training and app tutorials. Services support all age groups and special needs, with dedicated areas for seniors and individuals with mobility challenges, plus an engaging play zone for children.
- Team Members
- Wendong Zhou,
Ella.Y.Choi,
Qilin Yang,
Shuidong He,
Jingfan Chen,
Ziyou Liu,
Zuoxiu Zhang,
Lian Duan,
Xinran Liu,
Chang’an Luo
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