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Moxy Istanbul Taksim هوٽل جو اندروني ڊيزائن by Asli Arikan Dayioglu

Moxy Istanbul Taksim هوٽل جو اندروني ڊيزائن by Asli Arikan Dayioglu is a highly esteemed winner of the very prestigious 2026 A' Design Award برونز انعام in اندروني جڳه ۽ نمائش ڊيزائن Competition Category.


برونزانٽيرئر· 2026

Moxy Istanbul Taksim هوٽل جو اندروني ڊيزائن

by Asli Arikan Dayioglu

Client: Designist

A' Design Award برونز انعام Winner in انٽيرئر Category

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The Design

About Moxy Istanbul Taksim هوٽل جو اندروني ڊيزائن

موڪسي استنبول تقسيم هڪ هوٽل جو اندروني ڊيزائن آهي جيڪو بيئوغلو، استنبول ۾ واقع آهي. هي ڊيزائن اٽڪل 3,500 چورس ميٽرن تي پکڙيل آهي ۽ ان کي موافقتي ٻيهر استعمال (adaptive reuse) واري طريقي سان جوڙيو ويو آهي. لابي، بار، لائونج ۽ ريٽيل وارا حصا سخت حدن کان سواءِ هڪ مسلسل سماجي جاءِ ۾ ملي وڃن ٿا. رنگ، روشني ۽ مواد جون تبديليون گردش جي رهنمائي ڪن ٿيون. صنعتي ۽ گرم مواد کي گڏ ڪيو ويو آهي، ۽ گرافڪس کي سطحن ۾ شامل ڪيو ويو آهي. موجوده اڏاوتي عنصرن کي محفوظ رکيو ويو ۽ هلڪي اسٽيل واري فريمنگ سان سهارو ڏنو ويو. مهمانن جا ڪمرا هڪ پرسڪون پناهه گاهه مهيا ڪن ٿا.

The Recognition

About the A' Design Award برونز انعام

Moxy Istanbul Taksim هوٽل جو اندروني ڊيزائن A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Moxy Istanbul Taksim هوٽل جو اندروني ڊيزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Moxy Istanbul Taksim هوٽل جو اندروني ڊيزائن ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This project reinterprets Istanbul's layered urban identity through a bold, experiential interior. Conceived as a dynamic spatial collage, it dissolves boundaries between lobby, bar, and lounge to create a continuous social landscape. Strong chromatic contrasts, integrated graphics, and a refined balance of industrial and warm materials define its character, transforming urban energy into a structured yet vibrant spatial experience.
Dimensions & Packaging
The project covers approximately 3,500 square meter of interior space. Floor-to-ceiling height varies between 3,200 mm and 4,500 mm in public areas, and 2,800 mm in guest rooms. Modular partitions are designed on a 1,200 mm grid system. Custom millwork elements range between 600–900 mm depth. Integrated LED lighting operates at 3000K–3500K. Acoustic panels (40 mm thickness) and reinforced lightweight steel substructures ensure structural and acoustic performance.
Tags
Adaptive reuse, Urban interior architecture, Experiential design, Beyoglu, Mixed-use hospitality, Spatial fluidity, Graphic integration, Industrial materiality, Cultural context, Contemporary heritage
Production Technology
The project was developed through an adaptive reuse approach based on detailed site analysis and circulation studies. Existing structural elements were preserved and strengthened, while new interventions were implemented using lightweight steel framing and modular systems. Custom-made joinery and precision-cut panels ensured accuracy in execution. Layered lighting scenarios were integrated to enhance spatial depth, material contrast, and overall user experience.
Design Challenge
The primary creative challenge was balancing Beyoglu’s historic architectural shell with a bold contemporary identity. Preserving structural traces while meeting current building codes, fire regulations, and acoustic standards required precise coordination. Integrating expressive colors and graphics without overwhelming the existing fabric was another key obstacle. Limited intervention zones and structural constraints demanded innovative detailing and lightweight construction solutions to achieve spatial fluidity without compromising heritage value.
Research
Type of Research: Applied spatial and urban context research.
Research Objectives: To translate Beyoglu’s social energy and layered history into an experiential interior.
Methodology: Site observation, circulation analysis, and adaptive reuse strategy development.
Data Collection and Research Tools Used: On-site mapping, photographic documentation, user flow diagrams, and material studies.
Participants or Experiments: Design team workshops and user scenario simulations.
Results: A fluid, interaction-driven layout.
Insights and Impacts: Demonstrated how urban dynamics can inform interior identity.
Effect in Real-Life: Enhances user engagement, supports business vitality, and promotes culturally responsive design.
Inspiration
The project draws inspiration from Istanbul's layered history and dynamic urban rhythm. Street life, cultural contrasts, and the coexistence of past and present informed the concept. Research into adaptive reuse and experiential circulation guided a layout that dissolves boundaries and encourages interaction, translating the district’s vibrant energy into a cohesive architectural narrative.
Project Duration
The project started in March 2023 in Istanbul and was completed in March 2025 in Beyoglu, Istanbul. The realization process included site analysis, concept development, detailed design, and on-site implementation phases carried out in coordination with consultants and contractors.
Operation Flow
The space is designed to be intuitive and fluid. Visitors naturally move between lobby, bar, lounge, and retail without strict boundaries, experiencing the interior as a continuous social environment. Shifts in color, light, and material subtly guide circulation. Public areas encourage interaction and spontaneity, while guest rooms provide calm retreat. This balance allows the project to adapt to different tempos throughout the day, enhancing comfort and engagement.
Team Members
Aslı Arıkan Dayıoglu, Interior Architect
Reyhan Uras, Architect
Cansu Erdem, Interior Architect
Ecem Oksuz, Architect
Yigit Gurkan, Interior Architect
Yeliz Kazancı, Architect
Image Credits
Image #1: Photographer Lomono Production (Production Studio), Moxy Istanbul Taksim 2025.
Image #2: Hotel Archive (Property Owner),Moxy Istanbul Taksim, 2025.
Image #3: Hotel Archive (Property Owner), Moxy Istanbul Taksim, 2025.
Image #4: Hotel Archive (Property Owner),Moxy Istanbul Taksim, 2025.
Image #5: Photographer Lomono Production (Production Studio), Moxy Istanbul Taksim 2025.

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