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SugarLady Ladies Brand Pop-up Store پاپ اپ اسٽور اندروني ڊيزائن by Prism Design

SugarLady Ladies Brand Pop-up Store پاپ اپ اسٽور اندروني ڊيزائن by Prism Design is a highly esteemed winner of the very prestigious 2017 A' Design Award چاندي انعام in اندروني جڳه ۽ نمائش ڊيزائن Competition Category.


چانديانٽيرئر· 2017

SugarLady Ladies Brand Pop-up Store پاپ اپ اسٽور اندروني ڊيزائن

by Prism Design

Client: Prism Design

A' Design Award چاندي انعام Winner in انٽيرئر Category

Colors

The Design

About SugarLady Ladies Brand Pop-up Store پاپ اپ اسٽور اندروني ڊيزائن

شگر ليڊي (SugarLady) چين جي شهر شنگھائي ۾ هڪ عورتن جي لباس جي برانڊ لاءِ ٺاهيل پاپ اپ اسٽور جو اندروني ڊيزائن آهي. کنڊ جي ڪرسٽل کي بنيادي ٿيم طور استعمال ڪيو ويو آهي، جيڪو اندروني ڊيزائن کي برانڊ جي نالي سان ڳنڍي ٿو. هر ڊسپلي سيل هڪ اسٽيل فريم مان ٺهيل آهي، جيڪو صنعتي نائيلون شيٽ سان ڍڪيل آهي. 600 کان 600 ملي ميٽر جا ايل اي ڊي پينل سيلن کي اندران روشن ڪن ٿا، جنهن ڪري هر يونٽ نرميءَ سان چمڪي ٿو. سيل سادا ۽ هلڪا آهن، جنهن ڪري انهن کي ڪيترن ئي ترتيبن ۾ گڏ ڪري سگهجي ٿو، هٽائي سگهجي ٿو ۽ ٻيهر ترتيب ڏئي سگهجي ٿو. ڪل ايراضي 6 کان 10 ميٽر آهي، جنهن ۾ هڪ فٽنگ روم پڻ شامل آهي.

The Recognition

About the A' Design Award چاندي انعام

SugarLady Ladies Brand Pop-up Store پاپ اپ اسٽور اندروني ڊيزائن A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. SugarLady Ladies Brand Pop-up Store پاپ اپ اسٽور اندروني ڊيزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. SugarLady Ladies Brand Pop-up Store پاپ اپ اسٽور اندروني ڊيزائن هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging
The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags
Sugar, Woman cloth
Production Technology
The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge
As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research
The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration
The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration
The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow
The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members
Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits
Photographer:MAKOTO ADACHI

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