Pagoda کارپوريٽ سڃاڻپ by 1983Asia is a highly esteemed winner of the very prestigious 2020 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
لوههگرافڪ· 2020
Pagoda کارپوريٽ سڃاڻپ
by 1983Asia
Client: 1983Asia
A' Design Award لوهه انعام Winner in گرافڪ Category
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- Verified Award Winner
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The Design
About Pagoda کارپوريٽ سڃاڻپ
پيگوڊا هڪ چيني ميون واري ڪمپني لاءِ ٺاهيل ڪارپوريٽ سڃاڻپ آهي. هي سڃاڻپ ٻن بندر ماسڪاٽس جي چوڌاري ٺاهي وئي آهي، جيڪي پهريان پينسل ڊرافٽس طور ڊرا ڪيا ويا ۽ پوءِ ڊجيٽل ڊزائن سافٽ ويئر سان تيار ڪيا ويا. بندرن کي هن ڪري چونڊيو ويو ڇاڪاڻ ته اهي چيني ثقافت ۾ ميون سان لاڳاپيل آهن، جتي اُهي عقل ۽ همت جي علامت پڻ آهن. ماسڪاٽس چئن مُوسمن مان نچندي گذرن ٿا، ۽ انهن جي چوڌاري گلن جو رنگ روپ هر موڊ سان تبديل ٿيندو رهي ٿو. رنگ گلن، موسمن ۽ فطرت جي نمائندگي ڪن ٿا. ڇپائي ۾ الٽرا وايلٽ ڪوٽنگ ۽ هاٽ اسٽيمپنگ استعمال ڪئي وئي آهي. مقصد اهو آهي ته قدرتي حياتيءَ جي احترام سان ايشيائي ثقافت پيش ڪئي وڃي.
The Recognition
About the A' Design Award لوهه انعام
Pagoda کارپوريٽ سڃاڻپ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Pagoda کارپوريٽ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Pagoda کارپوريٽ سڃاڻپ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pagoda is a fruit industry enterprise, as designer of their brand and mascot. 1983ASIA developed main characters based on unique Chinese culture. The characters are respectful of natural life and the gifts provided by nature. For example, monkey and peach have close natural relationship in Chinese culture. The unique color use and mascot design in this project were generated from Chinese culture.
- Dimensions & Packaging
- UV, hot stamping
- Tags
- Package design, totem, traditional culture, Asian design, fruits
- Production Technology
- 1983ASIA designed mascot graphic (the monkeys) from pencil draft. There are many monkey characters within the industry, and what 1983ASIA designed is not blindly follow mainstream ideas. 1983ASIA combined unique and aesthetic ideas, and transferred the draft on softwares such as AI and PS. The colour in this project is impressive because it carries deep meaning elements such as flowers, seasons and natural so on. Those elements expressed by printing technology such as UV.
- Design Challenge
- The Pagoda brand includes three aspects which give a window into its products for the consumer. From product, to living and concept, these three dimensions explain how Pagoda respects the environment, looks after the land, and builds up an ecosystem which focuses on its costumers. Those dimensions above all need to be delivered to customers smoothly rather than force them to believe. Even there were many elements, however, 1983ASIA developed two cute and lovely characters to help the brand demonstrate those ideas.
- Research
- Chinese symbol and totem research
- Inspiration
- Pagoda is a Chinese enterprise which produce fruits. 1983ASIA did research in Chinese culture and semiology, and choose monkey as mascot character. Fruits are correlated with the monkey. Monkey symbolizes wisdom and courage in China. As Asian designers, 1983ASIA wants to show world the beauty of Asian culture through design methods.
- Project Duration
- this project finished in end of 2017 in Shenzhen China
- Operation Flow
- Monkeys are correlated with the fruits, in this project, they dance in each of the four seasons, and flowers change with emotion. Grass and wood represent the seasons and flowers look forward to producing their fruits. Flowers are the symbol of a happy life, and also the expectation that nature harvest fruit. In a farming society, people use dance to communicate with the heavens and the earth, praying for a natural abundance every year, which has become popular around the world. 1983ASIA turned this joyful and beautiful art form into a part of farming aesthetics.
- Patents
- 1983ASIA
- Team Members
- Yao
Susu
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie - Image Credits
- 1983ASIA
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