Yau Sik San برانڊنگ ڊيزائن by 1983Asia is a highly esteemed winner of the very prestigious 2020 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
لوههگرافڪ· 2020
Yau Sik San برانڊنگ ڊيزائن
by 1983Asia
Client: 1983Asia
A' Design Award لوهه انعام Winner in گرافڪ Category
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- Verified Award Winner
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The Design
About Yau Sik San برانڊنگ ڊيزائن
يو سِک سان ھڪ برانڊنگ ڊيزائن آھي جو گوانگڊونگ کاڌي جي برانڊ لاءِ تخليق ڪيو ويو آھي. اِن سڃاڻپ جي بنياد ۽ ساخت پکاڻن جي خدا جي آڏو رکيل آھي، جو قديم چيني عقيدن مان ھڪ اھم ڪردار آھي، جنھن جو تعلق لباس، کاڌي، خوش نصيبي ۽ طويل عمر سان آھي. برانڊ جي نالي لاءِ چيني خطاطي استعمال ڪيل آھي، جيڪا گوانگڊونگ جي علاقائي ثقافتي خاصيت کي ظاھر ڪري ٿي. روايتي رنگن جو ميل بصري تصوير جي مدد ڪري ٿو. پيڪيجنگ خاص قسم جي ڪاغذ تي ڇپائي، يو وي ڪوٽنگ، ڪشيدہ ڪاري، ريئڪٽو پرنٽنگ ۽ ھاٹ اسٽيمپنگ جي ذريعي تيار ڪيل آھي. ھن ڊيزائن جو مقصد ھڪ ثقافتي ڪھاڻي جي ذريعي کاڌي جي معيار کي پيش ڪرڻ آھي.
The Recognition
About the A' Design Award لوهه انعام
Yau Sik San برانڊنگ ڊيزائن A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Yau Sik San برانڊنگ ڊيزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Yau Sik San برانڊنگ ڊيزائن جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This branding design project based on a great ambition which is to bring essence of Guangdong cuisines to each diner. 1983ASIA developed God of Cookery from ancient Chinese spirit, which is packed with clothing food, luck and longevity. Also, 1983ASIA designed Yau sik san by using Chinese calligraphy to express the regional feature. The most unique point in the project is the characters were based on Guangdong regional culture.
- Dimensions & Packaging
- Specialty paper printing, UV, embroidery, reactive printing and hot stamping
- Tags
- Package design, food, traditional culture, Asian design
- Production Technology
- 1983ASIA abstracted the image of God of Cookery from story and combined with Chinese calligraphy. The combination of the Chinese food culture with visual image to impress people, and changed the good flavor slogan into a meaningful story. 1983ASIA designed this project through softwares such as AI and PS, and print by using specialty paper to express the idea.
- Design Challenge
- God of cookery is a virtual role but known by most of people, therefore the challenge was design a visual image of God of cookery and make people understand the image.
- Research
- Chinese traditional culture
- Inspiration
- Chinese ancient spirit God of Cookery are the inspiration source for our design this time. Also, the brand invite Mr. Tsai Lan, as known as God of Cookery in this generation, to serve as food supervisor. This can be said to complement each other and highlight the charm of food culture.
- Project Duration
- When most people think about the food brand, they will try to impress people from the taste perspective or material quality. However, Tsai Lan serve as Yau sik san food supervisor, which help us find a new perspective to transform the ideas to people. We connected God of cookery and Professional cook of Guangdong Food to complement each other, which make people feel trust in this brand.
- Operation Flow
- This project has religious insight to impress people, which is a new perspective to express the quality of product. Many people believe Polytheism in Asia, therefore the image of God of cookery with traditional color combination bring the information to people.
- Patents
- 1983ASIA
- Team Members
- Susu
Yao
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
He Jing
Li Hong Yu - Image Credits
- 1983ASIA
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