Meat n Beer برانڊ جي جوڙجڪ by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
برونزگرافڪ· 2020
Meat n Beer برانڊ جي جوڙجڪ
Client: Meat n Beer
A' Design Award برونز انعام Winner in گرافڪ Category
Verified Award Winner
Verify Award Status for #87395The Design
About Meat n Beer برانڊ جي جوڙجڪ
گوشت اين بيئر کي خاص گوشت ۽ بيئر وڪڻڻ جو پرچم بردار دڪان سمجهيو ويندو آهي. علامت (لوگو) جو الهام انهن جي ٻن پرچم بردار شين جي ضم ٿيڻ کان آيو. روايتي چوپائي مالن جي سرن سان انهن جي نشاندهي ڪيل هارن سان ، هڪ جديد ڳوٺاڻن تار فريم ويڪري ۾ عڪس نما ڊزائن سان تبديل ٿيل ، ٻئي روايتي عنصر ، بيئر جي بوتل سان واسطو رکندڙ. اتحاد هڪ مثبت ۽ منفي جڳهن ۾ ، مختصر ۽ خوبصورت طريقي سان هڪ ئي شڪل ۾ آهي ، جتي متن ۽ تصوير هڪ عڪس بڻجن ٿا. ٽائپوگرافي هڪ پراڻي انداز جي صنعتي فونٽ کي جديد جديد اسڪرپٽ سان ملائي ۽ ملائي ٿو.
The Recognition
About the A' Design Award برونز انعام
Meat n Beer برانڊ جي جوڙجڪ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Meat n Beer برانڊ جي جوڙجڪ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Meat n Beer برانڊ جي جوڙجڪ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
- Dimensions & Packaging
- Packaging and the paper bags came in various shapes for each type and size of product.
- Tags
- Meat, beer, store, kobe, brand, logotype, packaging, design, prime
- Production Technology
- Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
- Design Challenge
- The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
- Research
- The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
- Inspiration
- Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
- Project Duration
- Started in july 2016, and ended with the opening of the second store in december 2018.
- Operation Flow
- The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
- Team Members
- Mateus Matos Montenegro
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