Cafe Tunico برانڊ جي جوڙجڪ by Mateus Matos Montenegro

Cafe Tunico برانڊ جي جوڙجڪ by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

برونزگرافڪ· 2020

Cafe Tunico برانڊ جي جوڙجڪ

by Mateus Matos Montenegro

Client: Café Tunico

A' Design Award برونز انعام Winner in گرافڪ Category

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Verified Award Winner

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پورٽ فوليو ڏسو Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Cafe Tunico برانڊ جي جوڙجڪ

هڪ برانڊ جيڪو خانداني تاريخ جي ترجماني ڪري ٿو. ڪافي ، خاندان ، 7 ٻار ۽ مسٽر تونونيڪو. اهي هن ڪهاڻي جا ستون آهن ، ۽ اهو ئي آهي جيڪو لوگو ترجمو ڪري ٿو. ڪافي ڪوپ ڊزائن آئي ۽ ٽاٽ جي ترتيب سان. ناقابل جدا ٿيڻ واري ساٿي ٽوپي مسٽر تونڪو جي نمائندگي ڪري ٿو ؛ ٽائپوگراف خانداني روايت ۽ ڪافي پيداوار جي دستڪاري طريقي جي نمائندگي ڪري ٿو. سيل سيل ڊزائن اهو آهي ته جلدي استعمال ڪري برانڊ جي سڃاڻپ ڪئي وڃي جڏهن ٽي جي استعمال سان مختلف هنڌن ۽ شين تي لاڳو ڪئي وئي ، تونڪو جو شروعاتي خط ، هن جو ٽوپي ۽ چوڌاري 7 اناج ، 7 ٻارن جي نمائندگي ڪري ٿو جن سان هن پنهنجي زمينن جي وراثت کي منظور ڪيو ۽ فصلَ.

The Recognition

About the A' Design Award برونز انعام

Cafe Tunico برانڊ جي جوڙجڪ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Cafe Tunico برانڊ جي جوڙجڪ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Cafe Tunico برانڊ جي جوڙجڪ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gratitude germinated in the heart of the family. Even after Seu Tunico, the patriarch, divided his land among his seven sons, they remained there, their feet planted and engaged in the care of the land that helped raise them. Moreover, it is with all this love and affection that, after 100 years of hard work and experience, they have decided to take the coffee they plant directly to the table of other families, with the brand that translates their story. A coffee made by those who are proud to do what they love. Coffee, family, 7 children and Mr. Tunico Lucas. These are the pillars of this story, and that's what the logo translated into. The coffee design discreetly replaces point i. The inseparable companion hat represents Mr. Tunico. Typography represents the whole family tradition and the artisanal method of coffee production. A seal is a way of identifying the brand quickly and can be applied to various places and objects. In it we use the T, initial letter of Tunico, with his hat, which always accompanies him, and the grains around, representing the 7 children to whom he passed the legacy of his lands and crops.
Dimensions & Packaging: The packages are filled with roasted coffee and coffee beans, ranging from 250g, 500g and 1kg each. The business cards have standard measures of 5cm x 9cm closed, with a fold.
An institutional film was created for the brand with placement in social media in FullHD.
Tags: Brand, logotype, coffee, design, packaging, brazil, arabia, handcraft, craft, family made, 100%, 100 years, handmade
Production Technology: For the Cafe Tunico brand project, were used a variety of materials in the applied parts. Packaging with aluminum inner lining and screen printing in CMYK and a golden Pantone. Special business cards for sellers with printed price lists, billboards and banners. Special packaging is being developed for the brand's premium version on kraft paper with silkscreen, vinyl sticker and a special seal on hot wax.
It was created and produced a film for online placement on social media, filmed on the farm and with Mr. Tunico and his wife.
Design Challenge: The roots of the family were built through the coffee. As a child, Mr. Tunico dealt with the planting. Time passed, the family growing, and the coffee was still there, firm and strong. It is more than a seed, it is the translation of all this union. And now, the coffee will not only be produced there, it will be packed and will come to the table of other families.
So bringing all these references was our biggest challenge.
Research: A market research was done to diagnose the most common and generic design styles so that the brand could differentiate itself in a strong and coherent way.
Inspiration: The inspiration for this project came from family history and its intrinsic relationship with coffee. Mr. Tunico's grandparents planted the seed that gave rise to the love of coffee. Generations of their families are fruits of this passion. It was with all this love and affection that, after 100 years of hard work and experience, decided to bring the family coffee to all Brazilians. A coffee made by those who are proud to do what they love. 100 years of family, 100% artisan coffee.
Project Duration: February 2018 to may 2019
Operation Flow: The brand have a design that brings tradition of the family in its core, but imposes itself as a modern and current brand, Because of it, it attracts the target audience, as well as establishing itself as a brand of quality and strong in the acting market, with fantastic results in a very short time.
Image Credits: Image credits to Mateus Matos Montenegro and Avalanche Vitória.
Video credits to Mateus Matos Montenegro and Avalanche Vitória.