Go Training Institution برانڊنگ by Seethink is a highly esteemed winner of the very prestigious 2020 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
برونزگرافڪ· 2020
Go Training Institution برانڊنگ
by Seethink
Client: Seethink
A' Design Award برونز انعام Winner in گرافڪ Category
Verified Award Winner
Verify Award Status for #89233The Design
About Go Training Institution برانڊنگ
گو ٽريننگ انسٽيٽيوشن هڪ بصري سڃاڻپ (ويزوئل آئيڊنٽٽي) پروجيڪٽ آهي، جيڪو هڪ اسڪول لاءِ ٺاهيو ويو آهي جيڪو چيني بورڊ راند "گو" سيکاري ٿو. هن سڃاڻپ ۾ مثبت ۽ منفي شڪليون استعمال ڪيون ويون آهن، جيڪا هڪ بصري خيال آهي جو گو ثقافت ۾ موجود توازن سان لاڳاپيل آهي. روايتي مس ۽ برش انداز ۾ لڪير جي ڊرائنگ کي گو راند کيڏڻ جي حرڪت (اشاري) سان گڏ ڪيو ويو آهي. روايتي عنصرن کي جديد ۽ نوجوان شڪلين سان جوڙيو ويو آهي، جيئن ٻارن لاءِ موزون ٿي سگهي. ڇاپيل شين ۾ نالي وارا ڪارڊ، لکڻ لاءِ ڪاغذ ۽ تعليمي ڪارڊ شامل آهن، جيڪي ڊجيٽل ڇپائي ۽ ليزر انگريونگ ذريعي تيار ڪيا ويا آهن. ان جو مقصد چيني ثقافت کي بصري طور تي فروغ ڏيڻ آهي.
The Recognition
About the A' Design Award برونز انعام
Go Training Institution برانڊنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Go Training Institution برانڊنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Go Training Institution برانڊنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is branding design for Eastart which is a training institution of Chinese Go.Designers did visual identity system for it to make promotion of the Chinese traditional culture and establish links between kids who are interested in Go and this intellectual culture. Besides, the combination of traditional elements and contemporary young elements is also a highlight point.
- Dimensions & Packaging
- Name card: 50mmx90mm
Writing paper: 210mmx297mm
Teaching card: 50mmx60mm - Tags
- Branding, Visual Identity, Chinese Culture, Graphic, Logo, Children Training
- Production Technology
- Digital printing, Laser engraving etc.
- Design Challenge
- Finding the balance between traditional serious elements and modern young style to be suitable for children.
Promoting Chinese culture via visual language in a special and easy way. - Research
- Inspirational research was conducted through discussions and interviews with clients and designers in Seethink.
- Inspiration
- 1.The culture of Chinese Go is similar with Yinyang. That reminds designers of Shigeo Fukuda who is best at positive and negative shapes.
2.The gesture of playing Go is relevant to that of Buddhism which is always showed with Baimiao, a kind of Chinese art with line drawing in traditional ink and brush style. Therefore, the two elements were combined. - Project Duration
- The project started in March 2019 in Taiyuan and finished in July 2019, and the inaugural ceremony was in 1st, July.
- Operation Flow
- The institution is a good place to see the achievement and feel the atmosphere.
- Patents
- There are no patents or copyrights in force at the moment.
- Team Members
- Zhu Ming
Du Yanting
Liu Xinyu
Sui Guowen
Wu Jiang
Wang Zhuhui
Qi Hao - Image Credits
- Creative Director/ Zhu Ming, Designer/Du Yanting, Liu Xinyu, Li Yuning, Wang Zhuhui，Illustrator/Wu Jiang
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