Heytea Lab Shenzhen OCT Harbor ريٽيل اندروني ڊيزائن by Uno Chan

Heytea Lab Shenzhen OCT Harbor ريٽيل اندروني ڊيزائن by Uno Chan is a highly esteemed winner of the very prestigious 2020 A' Design Award سون انعام in اندروني جڳه ۽ نمائش ڊيزائن Competition Category.

سونانٽيرئر· 2020

Heytea Lab Shenzhen OCT Harbor ريٽيل اندروني ڊيزائن

by Uno Chan

Client: TOMO Interior Design Firm

A' Design Award سون انعام Winner in انٽيرئر Category

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Colors

The Design

About Heytea Lab Shenzhen OCT Harbor ريٽيل اندروني ڊيزائن

هيٽي ليب شينزن او سي ٽي هاربر هڪ چانهه جي برانڊ جي فليگ شپ اسٽور لاءِ ريٽيل اندروني ڊيزائن آهي. هي جڳهه 1300 چورس ميٽرن تي پکڙيل آهي ۽ پنجن موضوعاتي ليبارٽرين ۾ ورهايل آهي. پيريفرل ليب، برف ٺاهڻ واري ليب، مٺاڻ واري ليب ۽ اِلسٽريشن ليب پهرين منزل تي رکيل آهن، جڏهن ته ٽي گيڪ ليب ٻي منزل تي رکيل آهي. هڪ جاميٽري ڏاڪڻ ٻنهي منزلن کي ڳنڍي ٿي ۽ اندروني حصي جو بصري مرڪز ٺاهي ٿي. پٽي وارا بتيون ۽ روشني وارا فلم ڇت ۽ ڌاتوءَ جي گرلن ۾ جڙيل آهن. پاسي وارين ڀتين تي ايلومينيم فوم جون چادرون سيٽن برش ٿيل ڌاتوءَ سان تضاد پيدا ڪن ٿيون.

The Recognition

About the A' Design Award سون انعام

Heytea Lab Shenzhen OCT Harbor ريٽيل اندروني ڊيزائن A' Design Award سون انعام جو کٽيندڙ آهي، انتهائي معزز اعتراف جيڪو پهرين درجي جي، شاندار ۽ نمايان ڊيزائنن کي ڏنو وڃي ٿو. سون جا کٽيندڙ انتهائي جدت واريون، تمام گهڻي بصيرت واريون ۽ شاندار طرح اکيون خيره ڪندڙ تخليقون آهن، جيڪي پنهنجي ڊيزائنرن جي عبقريت، حڪمت ۽ مهارت جي عڪاسي ڪن ٿيون. Heytea Lab Shenzhen OCT Harbor ريٽيل اندروني ڊيزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو ساراهيل، رجحان ساز ۽ يادگار ايجاد هوندو جيڪو بي مثال قدر پيش ڪري ٿو. هي ڊيزائن جنهن A' Design Award سون انعام کٽيو آهي، هڪ شاندار، محترم منصوبو آهي جيڪو فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون تمام گهڻي فائدي سان وڌائي ٿو. Heytea Lab Shenzhen OCT Harbor ريٽيل اندروني ڊيزائن شديد خواهش جا جذبا پيدا ڪري ٿو، جوش جاڳائي ٿو، تخليقيت کي همٿائي ٿو ۽ اسان کي مسحور ڪري ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: According to its market positioning and business strategies, Shenzhen Heytea Lab is designed as the first flagship store in the city. It is a successful practice based on the analysis of the current consumption habits and trends. By integrating commodity and experience with social function, this project is devoted to providing brand new consumption experience.
Dimensions & Packaging: The project covers a total of 1300 square meters. The interior space is divided into five different laboratories: the peripheral lab, the ice-making lab, the dessert lab and the illustration lab on the first floor as well as the tea geek lab on the second floor.
Tags: Interior, Commercial, New Tea, Chain Store, Cool, Pure, Heytea, LED, Youthful Atmosphere
Production Technology: The strip lights and light films are inlaid in the ceiling and the metal grilles to highlight the simplicity and elegance of the space. And the aluminum foam sheet covering the side walls is in contrast with the delicate satin brushed metal. Sitting by the window, you can have a great view of the luxuriant green and feel relaxed and refreshed.
Design Challenge: The ceiling of the Tea Geek Lab is designed according to the pitched roof to form blocks of different textures, against which a moon-shaped art decoration was created. With the moon hanging against the "starry sky" on the LED screen, a beautiful picture is gradually unfolding before people.
Research: Today, in face of the new consumer groups and new consumerism, how can we help Heytea, a popular new tea brand, to convey its individuality and to demonstrate its business strategies in product innovation, experience innovation and business integration? Optimizing every possible consumption procedure and creating immersive and interactive consumer experience are the basic logic for DOME DESIGN in the design of Shenzhen Heytea Lab.
Inspiration: Facing the complex background and business environment, the designer is based on the insights of the consumption experiences that the brand will bring to the consumers. The design goes beyond the conventional reference system, deconstructs the consumers' demands and feelings, and extends the potential value of Heytea in the background. Finally, by planning and operating, designers have successfully created the space value and new experiences with unique creativity.
Project Duration: The project started in March 2019 in Shenzhen and finished in September 2019 in Shenzhen.
Operation Flow: The geometric staircase leads customers to different labs on the first and second floors, and it is also the visual center of space.
Patents: Copyrights belong to Uno Chan, 2019.
Team Members: Uno Chan
Fei Xiao
Image Credits: Image #1: Photographer En Xiao, Tea Geek Lab, 2019.
Image #2: Photographer En Xiao, Tea Geek Lab 2, 2019.
Image #3: Photographer En Xiao, Tea Geek Lab 3, 2019.
Image #4: Photographer En Xiao, Peripheral Lab, 2019.
Image #5: Photographer En Xiao, Artistic Installation, 2019.