WiseTribe Education بنيادي ڪارج: بصري سڃاڻپ by Somethink Brand is a highly esteemed winner of the very prestigious 2020 A' Design Award چاندي انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

چانديگرافڪ· 2020

WiseTribe Education بنيادي ڪارج: بصري سڃاڻپ

by Somethink Brand

Client: WiseTribe education

A' Design Award چاندي انعام Winner in گرافڪ Category

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Verified Award Winner

Verify Award Status for #97579

View at A' Design Award Press Release Award Badge

Colors

The Design

About WiseTribe Education بنيادي ڪارج: بصري سڃاڻپ

WiseTribe Education هڪ بصري سڃاڻپ آهي جيڪا هڪ تعليمي اداري لاءِ ٺاهي وئي آهي، جيڪو ڄمڻ کان وٺي ٻارهن سالن جي عمر تائين ٻارن جي خدمت ڪري ٿو. چيني برانڊ جو نالو weisi انگريزي لفظ wise وانگر ٻڌڻ ۾ اچي ٿو، جنهن جو مطلب سوچڻ پڻ آهي. هيءَ سڃاڻپ آزادي ۽ تخيل کي ظاهر ڪرڻ لاءِ جرئتمند رنگن جي ميلاپ ۽ معاون گرافڪس استعمال ڪري ٿي. طلسمي ڪردار، جن ۾ هڪ مقامي شخصيت، هڪ ڊائناسور، هڪ حڪمت جو وڻ ۽ هڪ سيارو شامل آهن، ٻارن کي برانڊ سان ڳنڍڻ ۾ مدد ڪن ٿا. هيءَ سڃاڻپ پوسٽرن، سوشل ميڊيا ٽيمپليٽس، بزنس ڪارڊس، لفافن ۽ بيجز تي لاڳو ڪئي وئي آهي.

The Recognition

About the A' Design Award چاندي انعام

WiseTribe Education بنيادي ڪارج: بصري سڃاڻپ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. WiseTribe Education بنيادي ڪارج: بصري سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. WiseTribe Education بنيادي ڪارج: بصري سڃاڻپ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
Dimensions & Packaging: Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
Tags: Brand, logo, Visual Identity, Education, child
Production Technology: Templates for posters and social media, business cards, envelopes, badges.
Design Challenge: In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
Research: Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
Inspiration: The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
Project Duration: The project started in January 2018 in Guangzhou, China.
Operation Flow: Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
Team Members: Astro Wong
Dorne Tsui
Jr Deng
Image Credits: Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.