The Meaninghall Tea مکيه ڪم: چانهه جي پيڪيجنگ by Suzhou SoFeng Culture Media Co.,Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.
چانديپيڪيجنگ· 2020
The Meaninghall Tea مکيه ڪم: چانهه جي پيڪيجنگ
by Suzhou SoFeng Culture Media Co.,Ltd.
Client: Meaninghall
A' Design Award چاندي انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #97594The Design
About The Meaninghall Tea مکيه ڪم: چانهه جي پيڪيجنگ
ميننگهال چانهه بلوچن سائي چانهه لاءِ هڪ پيڪيجنگ ڊيزائن آهي. بلوچن هڪ سائي چانهه آهي جيڪا چين جي سوجو ۾ تائي ڍنڍ جي ڀرسان لڪشيانگ نالي هڪ ننڍڙي شهر ۾ پيدا ٿيندي آهي. پيڪيجنگ خاص آرٽ پيپر مان ٺاهي وئي آهي، جنهن ۾ داغدار بناوٽ آهي جيڪا شهر جي مرڪز جي پراڻين ديوارن جي ياد ڏياري ٿي. سادي ليڪ گرافڪس جبل، ڍنڍ ۽ هال جي علامتن کي هڪ منظر جي تصوير ۾ ملائي ٿي. چانهه جي قدرتي ڪردار کي ظاهر ڪرڻ لاءِ هاٽ اسٽيمپنگ لاڳو ڪئي وئي آهي. تفصيلي تصويرڪشي کان پاسو ڪيو ويو آهي، ان ڪري مقامي ثقافت هڪ پرسڪون ۽ همعصر انداز ۾ پيش ڪئي وئي آهي.
The Recognition
About the A' Design Award چاندي انعام
The Meaninghall Tea مکيه ڪم: چانهه جي پيڪيجنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. The Meaninghall Tea مکيه ڪم: چانهه جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. The Meaninghall Tea مکيه ڪم: چانهه جي پيڪيجنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.
As a mackating goals，we use graphic design mix with contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers. - Dimensions & Packaging
- Big Box Width 290mm x Depth 85mm x Height 180mm
Small Box Width 70mm x Depth 70mmx Height 105mm
Bronzing Process - Tags
- Package, Tea, China, Suzhou, Biluochun
- Production Technology
- We use special art paper with hot stamping technology to express the characteristics of Biluochun tea. The natural texture of the paper reflects the natural flavor of Biluochun tea.
- Design Challenge
- Throughout the design process of the package, we have been pursuing a natural design, pursuing packaging that best reflects the characteristics of Biluochun tea. Gorgeous illustrations were not used in the entire design, instead simple lines were used to outline the geographical location and tea-producing environment of the Meaninghall brand.
- Research
- Throughout the packaging design, we have always emphasized that nature is the essence of the product. Don't use too many design techniques or gorgeous illustration methods, only use the simplest design language to show the attributes of the product.
- Inspiration
- The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.
The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters. - Project Duration
- The project started in April 2019 in Suzhou, China and finished in December 2019.
- Operation Flow
- This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of Biluochun tea: nature and fragrance.
- Patents
- Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd.
- Team Members
- Sha Feng, Creative Director
Lu Jiayi, Art Director
Xu Kai, Designer - Image Credits
- Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019
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