Youngor Fashion Concept Store بنيادي ڪم: ريٽيل انٽيرئر ڊيزائن by Jeffrey Zee

Youngor Fashion Concept Store بنيادي ڪم: ريٽيل انٽيرئر ڊيزائن by Jeffrey Zee is a highly esteemed winner of the very prestigious 2020 A' Design Award چاندي انعام in اندروني جڳه ۽ نمائش ڊيزائن Competition Category.

چانديانٽيرئر· 2020

Youngor Fashion Concept Store بنيادي ڪم: ريٽيل انٽيرئر ڊيزائن

by Jeffrey Zee

Client: JFR Studio

A' Design Award چاندي انعام Winner in انٽيرئر Category

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Colors

The Design

About Youngor Fashion Concept Store بنيادي ڪم: ريٽيل انٽيرئر ڊيزائن

يونگور فيشن ڪانسيپٽ اسٽور 5000 چورس ميٽرن تي پکڙيل هڪ ريٽيل انٽيرئر ڊيزائن آهي. اصل عمارت شيشي جي منهن واري اڌ گول شڪل ۾ آهي. اندروني حصو مڪمل طور تي هٽايو ويو ۽ مرڪز ۾ ڇٽيءَ جي شڪل وارو ڪور ٽيوب ٺاهيو ويو. ڇٽيءَ جي مٿاڇري ۾ بي ترتيب سوراخ قدرتي روشنيءَ کي اندر اچڻ جي اجازت ڏين ٿا ۽ هڪ نرم روشني ۽ پاڇي جو اثر پيدا ڪن ٿا. ڪور ٽيوب ۾ هڪ ايليويٽر رکيل آهي ۽ اهو منزلن کي ڳنڍي ٿو. داخلي دروازي وٽ ويڪرا ڏاڪا پراڊڪٽ نمائش ۽ ويهڻ لاءِ ڪم اچن ٿا. ميٽل ميش، ونڊيل ڪاٺ (وينس) ۽ ٽيريزو استعمال ڪيا ويا آهن.

The Recognition

About the A' Design Award چاندي انعام

Youngor Fashion Concept Store بنيادي ڪم: ريٽيل انٽيرئر ڊيزائن A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Youngor Fashion Concept Store بنيادي ڪم: ريٽيل انٽيرئر ڊيزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Youngor Fashion Concept Store بنيادي ڪم: ريٽيل انٽيرئر ڊيزائن هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As Youngor owns a lineup of sub-brands with varied styles, attributes and target consumers, the designers applied different materials and design approaches to highlight their uniqueness, while bringing them together in a harmonious manner. Their diversified features and superior quality will surely create an impressive shopping experience for consumers.
Dimensions & Packaging: The project covers a total of 5000 square meters. The stairways are arranged on two sides of the steps, separating the Thin and Light Sports collection on Level 1 and the more commercial and high-end space for brands Mayor and Hanp on Floor 2.
Tags: Interior, Commercial, Shopping Mall, Showroom, Modern, Elegant, Simple, Fashion, Concept Store
Production Technology: In terms of construction materials, a large number of green materials that can grow by themselves or be recycled, such as metal mesh, plaited bamboo, and terrazzo were used to create an environment that is closest to the nature, the designers also applied luminescent films, as a way to simulate natural light.
Design Challenge: Besides the elevator built within the core tube, ultra-wide steps were also designed on both sides of the entrance, which not only allow the shopping mall to display products from time to time, but also serve as a space for guests to sit, relax, and interact. To naturally diverting customers upstairs and diversify showcase forms.
Research: Seeing new retail quietly penetrating into and changing people's lifestyle, Youngor Group teamed up with JFR Studio to present Youngor Fashion Concept Store. Located in Ningbo, also the home to the Group's headquarters, the project is intended to reshape Youngor's brand image.
Inspiration: The original building at the construction site was a half sphere with glass facade. JFR completely demolished the interior of the sphere and built an umbrella-shaped core tube in the center. The unfolded umbrella, featuring random perforation, can offer both sufficient natural light and a desirable light-shadow effect, while the core tube has organically connected different spaces in the building in the vertical sense.
Project Duration: The project started in February 2018 in Torino and finished in August 2019 in Rimini.
Operation Flow: The VIP lounge, cafe, Youngor Garment Museum, VR Experience Room, and Children's Play Area featured in the space are a breakthrough compared with traditional Chinese stores. These facilities make Youngor Fashion Concept Store go beyond the role as an O2O experience center, but also a VIP service center, and a communication center that spreads Younger's fashion culture.
Patents: Copyrights belong to Jeffrey Zee, 2019.
Team Members: Jeffrey Zee
Image Credits: Image #1: Photographer Wenjie Hu, Youngor, 2019.
Image #2: Photographer Wenjie Hu, Youngor, 2019.
Image #3: Photographer Wenjie Hu, Youngor, 2019.
Image #4: Photographer Wenjie Hu, Youngor, 2019.
Image #5: Photographer Wenjie Hu, Youngor, 2019.