Yic Barbecue Market Interiér reštaurácie by Qing Dong

Yic Barbecue Market Interiér reštaurácie by Qing Dong is a highly esteemed winner of the very prestigious 2020 Bronzová cena A' Design Award in Interiér Competition Category.

BronzováInteriér· 2020

Yic Barbecue Market Interiér reštaurácie

by Qing Dong

Client: MET Creative Brand

Bronzová cena A' Design Award Winner in Interiér Category

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Verified Award Winner
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Colors

The Design

About Yic Barbecue Market Interiér reštaurácie

Yic Barbecue Market je interiér reštaurácie s rozlohou 280 metrov štvorcových. Dizajn sa odkláňa od tradičnej reštaurácie s grilovanými špecialitami prostredníctvom značkovej identity založenej na postave malého mimozemského dinosaura. Pri vstupe víta okoloidúcich postava s kyslíkovou maskou, ktorá dodáva fasáde jednoduchý a jasný výraz. Zrkadlová nehrdzavejúca oceľ vytvára súvislý strop a pôsobivé stravovacie prostredie. Odsávacie potrubie dymu v oblasti grilovania má tvar UFO. Sedacie zóny sú oddelené zmenami farieb, dekorácií a tvarov nábytku namiesto stien.

The Recognition

About the Bronzová cena A' Design Award

Yic Barbecue Market Interiér reštaurácie je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Yic Barbecue Market Interiér reštaurácie sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Yic Barbecue Market Interiér reštaurácie skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur trend shop.
Dimensions & Packaging: The project covers a total of 280 square meters.
Tags: Interior, Restaurant, Commercial, Modern, Simple, Barbecue Planet Space Station, UFO, Futuristic
Production Technology: With the help of mirror stainless steel, the interior forms a continuous dramatic ceiling space, a visual impact dining environment. It not only enhances the customer experience, but also shows a unique and modern interpretation of traditional cuisine.
Design Challenge: There is no deliberate use of partitions or walls to divide the space in the seat area, but the use of color change, decoration conversion, desk and chair modelling and other ways, injecting a clear difference in each area design.
Research: "Fashion" is never a bluff, but a proper brand tone. The glowing orange planet and the futuristic structure design make the diners feel like they are on the mysterious Zila planet, creating a sense of vision back to the future.
Inspiration: In the doorway area, the little ZILA monster wearing an astronaut's oxygen mask fires cute light waves at the passers-by. The application of this kind of fashion doll with lovely style can not only satisfy the novelty and interesting customer experience, value and satisfaction, but also represent the spiritual orientation and aesthetic interest of modern people. At the same time, it also makes the facade of the whole restaurant form a simple and prominent expression.
Project Duration: The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
Operation Flow: The smoke exhaust pipe in the barbecue area is designed to be a UFO shape, so that the whole design has a well-arranged layers, which can better display personality and taste. The texture of metal is presented by simple lines. The collision of material and color forms an effective sensory discrimination, full of three-dimensional sense.
Patents: Copyrights belong to Qing Dong, 2018.
Team Members: Qing Dong
Jie Chen
Ting Pan
Image Credits: Image #1: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #2: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #3: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #4: Photographer Ming Chen, YIC BBQ Market, 2018.
Image #5: Photographer Ming Chen, YIC BBQ Market, 2018.