Perception Kaviareň od Haejun Jung - Feelament

Dizajn Perception Kaviareň od dizajnéra Haejun Jung - Feelament je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2020 Platinová cena A' Design Award v súťažnej kategórii Interiér.

PlatinováInteriér· 2020

Perception Kaviareň

od Haejun Jung - Feelament

Klient: Perception

Víťaz ocenenia Platinová cena A' Design Award v kategórii Interiér

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Dizajn

O dizajne Perception Kaviareň

Táto malá teplá drevená kaviareň, ktorá sa nachádza na rohu križovatky, v pokojnej štvrti. Centralizovaná zóna s otvorenou prípravou poskytuje čistý a rozsiahly zážitok z vystúpenia baristu návštevníkom všade, kde sú sedadlá v bare alebo stolíky v kaviarni. Stropný objekt s názvom „Tieniaci strom“ sa začína zo zadnej strany prípravnej zóny a pokrýva zákaznícku zónu, aby dotvoril celú atmosféru tejto kaviarne. Poskytuje návštevníkom neobvyklý priestorový efekt a tiež sa stáva médiom pre ľudí, ktorí chcú byť pri káve s príchuťou stratení myšlienok.

Ocenenie

O ocenení Platinová cena A' Design Award

Perception Kaviareň je laureát Platinovej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného skutočne výnimočným, elegantným a veľkolepým dizajnom. Laureáti Platinovej ceny sú divy tvorby, svedectvá hraníc intelektuálnej kreativity a preukazujú nenapodobniteľný profesionalizmus a génius svojich dizajnérov. Od takýchto dizajnov sa očakáva, že budú najuznávanejšími dielami, ktoré definujú estetiku doby, prispievajú k blahu spoločnosti a posúvajú hranice umenia, vedy, dizajnu a technológie. Perception Kaviareň vykazuje transcendentnú úroveň dokonalosti a nepochybne robí svet lepším miestom svojimi prospešnými a hodnotnými vlastnosťami. Perception Kaviareň je dielo ocenené Platinovou cenou A' Design Award, ktoré vzbudzuje túžby, inšpiruje, vzrušuje, teší a vyvoláva veľkú radosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: This small warm wooden feel cafe located on the corner of crossroad within a quiet neighborhood. The centralized open-preparation zone gives a clean and extensive experience of barista's performance to customer everywhere that bar seat or table seat in a cafe. The most attractive ceiling object called "Shading tree" starts from the backside of the preparation zone, and it covers the customer zone to makes the entire atmosphere of this cafe. It gives an unusual spatial effect to people and also become a medium for people who want to be lost in thought with flavorous coffee.
Rozmery a balenie: Area: 53.3 square meters
Dimension: 9100mm x 6550mm
Štítky: Cafe, Parametric design, Computational design, Coffee brand, Wood, Seoul
Výrobná technológia: Among the elements of interior design, this ceiling object has prepared by digital fabrication technology. The initial digital volume was manipulated and evaluated in a virtual space to get higher acoustic performance. Then the quantity of material and construction method had determined. We also have calculated the optimized load point to mount over half-ton of plywood on the ceiling.
Dizajnérska výzva: Even if the evaluated digital volume of the ceiling gives more dynamic and functional form, we needed to manipulate some areas to get clearance height. And we have developed custom ceiling joints and details from the computational analysis that shows this ceiling object feels safe and light.
Výskum: After the decision to make a "Shading tree" as a medium of norms to create and convert people's experiences in the cafe, we focused on the language of construction. Digital fabrication and parametric design often give a futuristic, unfriendly feeling. But we needed to make sure that technology means not a futuristic design. In other words, when it converts materials to the immaterial thing, we could get a more warm and friendly mood from cutting-edge construction technology.
Inšpirácia: As a branding and interior designer of this retail project, the brand name of the cafe "Perception" gave strict inspiration to us. People usually feel something through their past experiences, which means very personal and private. Have you thought about that other people think or feel just the same as you had? We believed that this question is valuable to deal with this project. Then we started to touch the norms of feeling at the cafe.
Trvanie projektu: The project started in December 2018 and finished in April 2019 in Seoul, South Korea.
Pracovný postup: The client just wanted a cozy and comfort place to neighbors who visit, but we start to develop a concept that can show spatial advantages to both barista and customers. Because we believe the spatial atmosphere comes from not only the physical things but also the human. Then we suggested a centralized preparation zone with a medium that can make focus on the barista and give comforts to customers. Then I gave the question to the client. "Have you imagine that speaker or creatures under the big shading tree?"
Patenty: Copyrights belong to Feelament LLC., 2019.
Trademark 2019 Perception Coffee.