Chu Cellar Obal na alkohol by Yong Wu is a highly esteemed winner of the very prestigious 2020 Bronzová cena A' Design Award in Dizajn obalov Competition Category.

BronzováObaly· 2020

Chu Cellar Obal na alkohol

by Yong Wu

Client: Shenzhen everbright creative packaging design co. LTD

Bronzová cena A' Design Award Winner in Obaly Category

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Verified Award Winner

Verify Award Status for #100741

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chu Cellar Obal na alkohol

Chu Cellar je dizajn obalu pre alkoholický nápoj vyrábaný v provincii Hubei v Číne. Fľaša je vyrobená z keramiky a jej tvar napodobňuje súbor zvonových zvonkohier, kultúrnej pamiatky starovekého štátu Chu. Vzor na tele fľaše je odliaty v otvorenej forme a škatuľa je vyrobená z dreva. Vyvýšené a zapustené línie na povrchu znižujú riziko pošmyknutia počas manipulácie. Základňa škatule slúži ako výstavný stojan, takže prázdnu fľašu je možné uchovávať ako ozdobný predmet. Zámerom je odzrkadliť históriu a kultúru regiónu pôvodu.

The Recognition

About the Bronzová cena A' Design Award

Chu Cellar Obal na alkohol je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Chu Cellar Obal na alkohol sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Chu Cellar Obal na alkohol skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yellow crane tower is a kind of liquor produced in hubei, China. The original intention of the design is to reflect the historical culture of the place of origin, so that consumers can feel the profound historical background of the product while tasting the liquor, and bring beautiful visual enjoyment at the same time. After drinking the liquor, the packaging base can be combined with the bottle as an art deco.
Dimensions & Packaging: 170 (L) x130(D) x 320 (H)
Tags: Alcohol，black，Package Design，liquor，Chinese，Graphic Design
Production Technology: The bottle is made of ceramic, the grain on the bottle body is cast in open mould, and the box is made of wood.
Design Challenge: We wanted the packaging to be better used instead of being thrown away, so we considered reuse when creating, so we made the base of the box into an exhibition stand, making the bottle more like an ornament.
Research: Customers want a product that reflects the cultural image of the brand's origins. At the beginning of the project, the design team visited the place of origin, read a large number of historical documents, had a deep understanding of the local cultural history and drinking habits, and designed a better plan for displaying chu culture.
Inspiration: Yellow crane tower wine is produced in the birthplace of chu culture in China. They need a product that shows the local history and culture. Therefore, the shape of the bottle imitates that of chime bells, a cultural relic of the state of chu. This is the most direct manifestation of chu culture.
Project Duration: The project started in shenzhen in April 2019, finished sample production in shenzhen in June 2019, and went on sale in China in February 2020
Operation Flow: This design allows drinkers to better feel the cultural appeal of the product. It has collectable value.
Team Members: The designer：fuyu yang
The designer：yong wu