Co Ba Coffee Obal na kávu by My Linh Mac

Co Ba Coffee Obal na kávu by My Linh Mac is a highly esteemed winner of the very prestigious 2020 Bronzová cena A' Design Award in Dizajn obalov Competition Category.

BronzováObaly· 2020

Co Ba Coffee Obal na kávu

by My Linh Mac

Client: Mmac

Bronzová cena A' Design Award Winner in Obaly Category

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Verified Award Winner

Verify Award Status for #100984

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Colors

The Design

About Co Ba Coffee Obal na kávu

Co Ba Coffee je dizajn obalu vytvorený pre vietnamskú kávovú značku. Balenie predstavuje vaječnú kávu, tradičný nápoj z Vietnamu, ktorý je v iných krajinách stále málo známy. Logo je založené na minimalistickom portréte zakladateľa. Názov značky pochádza z vietnamského výrazu pre tetu a pripomína rodinné väzby a komunitný život. Farby sú prevzaté z poľnohospodárskej krajiny, kde sa pestujú kávové zrná. Na vrecká a papiernický materiál sa používa recyklovateľný papier a polyester. Moderný dizajn je určený pre milovníkov kávy na cestách.

The Recognition

About the Bronzová cena A' Design Award

Co Ba Coffee Obal na kávu je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Co Ba Coffee Obal na kávu sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Co Ba Coffee Obal na kávu skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
Dimensions & Packaging: Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
Tags: graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
Production Technology: Stationaries and product packaging with recyclable paper and polyester.
Design Challenge: As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
Research: Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages.
Inspiration: The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
Project Duration: October 2019- Jan 2020, Chicago, IL, USA
Operation Flow: The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
Patents: copyrights belong to My Linh Mac, 2020
Team Members: Graphic Design & Illustration by My Linh Mac