Daikure Brand Identity Plagát by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Bronzová cena A' Design Award in Reklama Competition Category.

BronzováReklama· 2020

Daikure Brand Identity Plagát

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Bronzová cena A' Design Award Winner in Reklama Category

12,920

Verified Award Winner

Verify Award Status for #101065

View at A' Design Award Press Release Award Badge

Colors

The Design

About Daikure Brand Identity Plagát

Identita značky Daikure je séria plagátov vytvorená pre japonskú výrobnú spoločnosť pôsobiacu v ťažkom priemysle. Ako modeli v nej vystupujú skutoční zamestnanci firmy. Jasné a pokojné oči vyjadrujú sústredenie a remeselnú zručnosť. Postoj modelov vyjadruje odvahu a sebavedomie v ich profesii. Výrazy tvárí naznačujú dlhoročné skúsenosti a spoľahlivosť. Kontrast medzi jasným svetlom a tmavou modrou podporuje hodnoty značky – profesionalitu, dôraz na detail a remeselné majstrovstvo. Obrazy sú navrhnuté tak, aby vyžarovali silnú a stabilnú energiu.

The Recognition

About the Bronzová cena A' Design Award

Daikure Brand Identity Plagát je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Daikure Brand Identity Plagát sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Daikure Brand Identity Plagát skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The posters expressed the craftsman attitude from Japanese culture and show Japanese heritage attitude, innovation for high technology and superb performance and amazing welding technique.
Tags: Daikure, Manufacturing, Poster, Japan, JBBC
Production Technology: The clear and steadfast eyes expressed the attitude of focus and craftsmanship, and posture of models expressed the breakthrough and boldness in profession. In addition, the facial expression showed the experience from old heritage regarded as trustworthy and depended. Contrast of the light arrangement and dark blue were in consistent with the brand values as professional, detail-oriented and craftsmanship. The picture was designed to reveal with strong and solid energy.
Design Challenge: One challenge was to take perfect shot with these two gentleman who were real staffs in Daikure but they did wonderful job. The other challenge was to show the craftsmanship and welding technique in the same design.
Research: Jbbc conducted many deep interviews with employees and clients of Daikure in Japan. The design concept was developed from the feedback from both parties.
Inspiration: "Though people may regard us as old school, for the past 60 years, this is the way we work, insisting in every detail and making every machinery product as the only handmade craft piece in the world. The attitude is in our blood as a Japanese and that's the reason why we can keep Daikure in the position as one of the world leading company in this category" said by Chief Officer of Operation in Daikure.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019
Image Credits: Jblossom Branding Consultancy Co., Ltd