We Jewelry Primárna funkcia: Maloobchodný priestor by Fengfeng Chen

We Jewelry Primárna funkcia: Maloobchodný priestor by Fengfeng Chen is a highly esteemed winner of the very prestigious 2020 Strieborná cena A' Design Award in Interiér Competition Category.

StriebornáInteriér· 2020

We Jewelry Primárna funkcia: Maloobchodný priestor

by Fengfeng Chen

Client: We Jewelry

Strieborná cena A' Design Award Winner in Interiér Category

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Verified Award Winner

Verify Award Status for #101137

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Colors

The Design

About We Jewelry Primárna funkcia: Maloobchodný priestor

We Jewelry je maloobchodný interiér navrhnutý pre klenotnícku značku a nachádza sa vo Fu-čou v Číne. Predajňa má rozlohu 45 štvorcových metrov. Vitríny majú tvar cestovných kufríkov a sú zabudované do regálov, takže na obmedzenej ploche je možné vystaviť viac kúskov. Kovové nity na výklade a na vitrínach dodávajú rafinovaný detail. Výklad využíva mriežkový vzor s bielymi otvorenými bunkami a oranžovými uzavretými bunkami. Sýta oranžová je hlavnou farbou priestoru. Zdroje svetla s rôznymi teplotami farieb sú umiestnené tak, aby šperky pôsobili jasnejšie.

The Recognition

About the Strieborná cena A' Design Award

We Jewelry Primárna funkcia: Maloobchodný priestor je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od We Jewelry Primárna funkcia: Maloobchodný priestor sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. We Jewelry Primárna funkcia: Maloobchodný priestor je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The positioning and style of WE for the Finnish light luxury brand determine that this brand will be the trendsetter in the jewelry industry. While maintaining the original position of the brand, add fresh creativity and design. With the new concept to redefine fashion, evolution into modern, young, simple, trend of the spatial visual experience. From the raw material to the collocation to the choice of process, to the details of the carving. Step by step to create a sense of brand space vision.
Dimensions & Packaging: The site area is 45 square meters
Tags: Jewelry retail space, jewelry, fashion, travel case showcase, display design
Production Technology: In order to present products and guiding customer experience, window elements into the design of grid, will be closed in the narrow space vision, with orange visual impact, guide customers in addition to other thoughts, immersed in a series of products of scene display daydream, make customers have rhythm, coordination and administrative levels, and target goods easily. Uniform arrangement of multiple grids, white for open grid, orange for closed grid, flexible distribution greatly enhanced the use of functional applications.
Design Challenge: WE mainly focuses on fast selling mode. In order to present jewelry in a limited space, WE embedded the display cabinet in the bookshelf, so that it can display more jewelry and satisfy the visual effect of decoration in the store. The combination of showcases and suitcase elements of all products, the classic elements of metal rivets to create brand characteristics. The design of metal rivets in the window and display cases reflects the noble feeling and delicacy of WE brand in details.
Research: Research jewelry display space form and the ratio of light design, different jewelry demand is different to the requirement of storefront and lighting, through the size of the shelves, materials and lights made in-depth understanding, elevation under the lights placed at the top of the front, make storefront jewelry reaches a certain brightness, front end also design the different color temperature of light source light, color temperature is 2700 k, 3000 k, 4500 k, 6000 k, with different colors more bright color temperature to make jewelry.
Inspiration: Busy life brings great pressure to people, produce from this to use travel case "the design inspiration that displays cabinet body for the theme, this element is integrated in" go shopping "in this kind of decompression way, formed a kind to let consumer place oneself in with" vacationing wind "in comfortable feelings. Classic element and metal rivet build brand characteristic. The design of metal rivets in the window and display cases reflects the noble feeling and delicacy of WE brand in details.
Project Duration: November 2019 / fuzhou city, fujian province, China
Operation Flow: Orderly colour theme can give whole field with thematic bright, orderly visual effect and strong wallop. The theme color of this shop is burning orange, but rely on a kind of "anxious feeling" temperament route. The king of orange department, enter can attack retreat can defend, attune is lipstick to break goods king persimmon color, earth orange, pumpkin color, attune is classic temperament maple leaf brown, caramel color, warm coffee color. More refined than bright orange, but also romantic, warm, enthusiastic, retro, with a touch of showiness.
Patents: For no
Team Members: Weng HuanLi
Image Credits: Image #1: Photografer Li Di, We Jewelry, 2019.
Image #2: Photografer Li Di, We Jewelry, 2019.
Image #3: Photografer Li Di, We Jewelry, 2019.
Image #4: Photografer Li Di, We Jewelry, 2019.
Image #5: Photografer Li Di, We Jewelry, 2019.