Wen Niang Fľaša na žlté ryžové víno by Tiger Pan is a highly esteemed winner of the very prestigious 2020 Zlatá cena A' Design Award in Dizajn obalov Competition Category.
ZlatáObaly· 2020
Wen Niang Fľaša na žlté ryžové víno
by Tiger Pan
Client: Shenzhen Wanshengtang Industry Co., Ltd
Zlatá cena A' Design Award Winner in Obaly Category
- 39,847
- Verified Award Winner
- Verify Award Status for #101157
The Design
About Wen Niang Fľaša na žlté ryžové víno
Wen Niang je obal navrhnutý pre čínske žlté ryžové víno. Fľaša je vyrobená zo skla, zatiaľ čo väčšina žltého ryžového vína sa balí do keramiky. Sklenený povrch dodáva lesk a textúru. Na pleci fľaše je reliéfne stvárnený žeriav s roztiahnutými krídlami, ktorý pokrýva viac ako 320 stupňov povrchu. Žeriav zaujíma v orientálnej kultúre vysoké postavenie, kde symbolizuje čestnosť, eleganciu, zdravie a dlhý život. Fľaša má priemer 90 milimetrov a výšku 260 milimetrov. Moderná forma má za cieľ zaujať mladších spotrebiteľov.
The Recognition
About the Zlatá cena A' Design Award
Wen Niang Fľaša na žlté ryžové víno je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Wen Niang Fľaša na žlté ryžové víno sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Wen Niang Fľaša na žlté ryžové víno vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wen Niang is product developed jointly by Wanshengtang and Guyuelongshan,the most famous producer of Chinese yellow rice wine.The product is made with an aim to raise public attention to this wine,as the developing of its market is falling far behind those of other alcohol products.We adopt modern techniques and crafts to present a traditional wine's package.
- Dimensions & Packaging
- Diameter: 90mm
Height:260mm - Tags
- yellow wine, rice wine, tigerpan, crane, embossment, Wen Niang
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The wing-spreading crane is embossed on the shoulder-dropping bottle, which brings the traditional wine to a modern, more graceful and fascinating level, drawing attention of younger consumers.
- Design Challenge
- How to emboss a spreading crane on a glass bottle is a major challenge of this case. Most embossment works are normally covering a certain angle, instead of 360 degrees' encirclement. This spreading crane will cover over 320 degree of bottle and all details must be perfected. Therefore, both the illustration and the embossment are both following an industrial guide, so that the crane and the bottle can be produced aesthetically and repeatably.
- Research
- Yellow rice wine is one of the most important three fermented alcohol drinks, occupying a key position in Chinese culture. Compared with Chinese white spirits, it is more healthy and mild. Most products of yellow rice wine are packed in ceramics, which is costly and counterproductive, to achieve the effect of localization. Graphic design or bottle shaping are limited on ceramics. Wen Niang, however, breaks the constraint of packaging material and adopt glass to rejuvenate the old wine.
- Inspiration
- A crane surrounds the glass bottle so to endow the wine with life and soul.Crane possesses a lofty position in oriental culture.It stands for integrity and elegancy in personality, health and longevity in body,which is same with the function of the health-preserving wine.Through a modern package of the old wine,we aim to draw the young's attention and spread the Chinese culture of crane.
- Project Duration
- The project lasts 2 months, designed in Shenzhen and produced in Shaoxing, Zhejiang.
- Operation Flow
- The packaging design raises heated discussions in the industry, not only because Wen Niang has subverted the stereotype of yellow rice wine, but also because it balances out between traditional alcohol culture and modern design language.
- Team Members
- Designer: Tiger Pan, Qian Chi
Illustrator:Ping Yi
Image Presentation: Juanjuan Wu
Technician: Zhangkun Xie
Project Manager: Crystal You - Image Credits
- Image #1:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #2:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #3:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #4:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #5:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
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