Eyesight Nutrition Package Darčeková krabica od Ruikang Xie

Dizajn Eyesight Nutrition Package Darčeková krabica od dizajnéra Ruikang Xie je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Bronzová cena A' Design Award v súťažnej kategórii Dizajn obalov.

BronzováObaly· 2021

Eyesight Nutrition Package Darčeková krabica

od Ruikang Xie

Klient: Xiexie Design

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Obaly

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Zobraziť na A' Design Award Tlačová správa Ocenenie – odznak

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Dizajn

O dizajne Eyesight Nutrition Package Darčeková krabica

Balenie Eyesight Nutrition Package je darčeková krabica vytvorená pri príležitosti 35. výročia optickej značky. Krabica je vyrobená z kartónu a jej rozmery sú 290 x 290 x 290 milimetrov. Štyri malé škatuľky sú pripevnené k štyrom stenám pomocou magnetických spojov, zatiaľ čo centrálna škatuľa v tvare vedra ukrýva kalendár, podpornú základňu a kupóny. Každá strana predstavuje pár okuliarov pre zvolenú scénu, príručky s príbehmi značky a drobné darčeky. Celá konštrukcia sa skladá ručne. Dizajn prepája príbeh značky s každodennými scénami práce, športu, zábavy a cestovania.

Ocenenie

O ocenení Bronzová cena A' Design Award

Eyesight Nutrition Package Darčeková krabica je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Eyesight Nutrition Package Darčeková krabica sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Eyesight Nutrition Package Darčeková krabica skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: As the old brand celebrates its 35th anniversary, Dongbao Optical hopes to attract more attentions on the improvement of its brand image. A brand new ideal life concept is being proposed from the temperature, precision and scale of how Dongbao Optical conducts its behavior and operates its business A moderate viewing distance is pleasing to our eyes and a reasonable nutritional supplement to eyes enriches our lives. It represents the professional and quality products and services of Dongbao Optical, and the principles, wisdom and standards for Dongbao Optical to conduct its behavior and operate its business during past 35 years.
Rozmery a balenie: 290mmx290mmx290mm
Štítky: Glasses, nutrition, packaging design, brand humanities
Výrobná technológia: The whole work is made of cardboard and adopts the shotbox structure. There are four small boxes inside which are attached to four walls by magnetic fasteners. The middle bucket box is for the base and the calendar. In addition, there are the drawers and the slots for coupons. They are all handmade.
Dizajnérska výzva: In terms of concept, we integrate the development story of Dongbao Optical brand and put forward the new concept exclusive to Dongbao people, and creatively use text to plan, write and lead the visual design as a whole. In terms of craft, the holistic packaging structure has been made by manual bonding, which is extremely difficult and challenging during production.
Výskum: The anniversary gift boxes for other brands on the market are just a change of form with no humanistic story embedded. However, we have designed and produced our products based on brand stories and humanistic interactions, and enabled customers to feel this considerate brand. The production has also adopted a complex structure which has never been seen before, so it is purely handmade by manual master.
Inšpirácia: The old brand Dongbao Optical has launched a gift box to celebrate its 35th anniversary. The [Eye Brightening Nutrition Package] is inspired by the enterprise culture, management mode and development story of Dongbao Optical, and spreads the idea of “bright eyes for beautiful views” through the refinement and combination of working, sporting, entertaining and traveling scenes. The readable, visible, usable and playable features are achieved by content planning, text writing and scene guidance.
Trvanie projektu: Started in October 2019 and completed in November, all completed in Dongguan, China
Pracovný postup: The box is in the outer package of laser. After taking the box out, one can open the blue cover with logo and then open the four sides separately. Each side has a pair of glasses for the corresponding scene, manuals printed with some stories and peripheral gifts. Middle bucket contains the brand coupons, the brand story calendar and the base to support the calendar.
Zdroje obrázkov: Image #1-5 Lin Jiahui