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Ecological Journey Gift Box Med by Pufine Advertising Ltd.Co.

Ecological Journey Gift Box Med by Pufine Advertising Ltd.Co. is a highly esteemed winner of the very prestigious 2020 Strieborná cena A' Design Award in Dizajn obalov Competition Category.


StriebornáObaly· 2020

Ecological Journey Gift Box Med

by Pufine Advertising Ltd.Co.

Client: Wuhan Little Bee Food Co., Ltd.

Strieborná cena A' Design Award Winner in Obaly Category

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The Design

About Ecological Journey Gift Box Med

Dizajn medovej darčekovej krabičky je inšpirovaný „ekologickou cestou“ Shennongjia s bohatými divými rastlinami a dobrým prírodným ekologickým prostredím. Ochrana miestneho ekologického prostredia je tvorivou témou dizajnu. Dizajn prijíma tradičné čínske umenie rezané papierom a tieňové bábkové umenie, aby ukázal miestnu prírodnú ekológiu a päť vzácnych a ohrozených prvotriednych chránených zvierat. Na obalovom materiáli sa používa hrubý trávový a drevený papier, ktorý predstavuje koncept ochrany prírody a životného prostredia. Vonkajší box sa môže použiť ako vynikajúci úložný box na opätovné použitie.

The Recognition

About the Strieborná cena A' Design Award

Ecological Journey Gift Box Med je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Ecological Journey Gift Box Med sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Ecological Journey Gift Box Med je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
We use the traditional Chinese folk art form paper-cut to show the local natural ecology of the guardian,the most rare and endangered five first-class protected animals.We hope to sell not only honey,but also the local culture and natural environment.With the development of material civilization,natural resources are being destroyed and traditional folk culture is dying out.We also hope to awaken human beings to protect nature and culture so as to possess the most precious gifts.Highlight the cultural theme of ecological and environmental protection.
Dimensions & Packaging
Length:300mm, width:220mm, height:80mm
Tags
Gift box, package, honey, nature, shennongjia, paper-cut, animal, culture
Production Technology
As for packaging materials,we use a slightly rough texture of the original ring of wood paper,and it is consistent with the original ecological product characteristics, natural environmental characteristics.
Design Challenge
Because it is limited edition, the production process of packaging without affecting the quality of the premise, using laser engraving to show the details of packaging, packaging production is a challenge and test.
Research
We hope to distinguish from ordinary honey products and use the five most precious first-level protected animals in shennongjia as visual elements to reflect local natural culture and become guardians of local cultural and natural resources.For paper material selection,the paper is looking for the disappearing folk traditional paper-cutting, reflect on the protection of natural ecology and cultural heritage, reflect the product's most natural,ecological,honest cultural characteristics.
Inspiration
As the rare honey from the world's best-preserved shennongjia natural ecological reserve, it is inspired by a natural "Ecological Journey". Bees are the "nature guide" of this tour, leading us to appreciate and feel the local culture and natural scenery, highlighting the theme of caring for our homeland.
Project Duration
Completed in 2019, participated in the Wuhan International Design Biennial, and won the gold prize of "Hubei Geographical Indication Product Contest"
Operation Flow
This packaging design not only reflects the scarcity of products, but also as a local geographical identification products, with a high collection and gift value. Communicate and interact with vivid display. And after enjoying delicious food, the outer box can be used as an exquisite storage box, and the glass jar can store small objects for reuse.
Team Members
Designer: xiang shasha
Creative Director: Zhang Yanhui
Customer Service Director: Zhou Xiaoli
illustration: Tong Meng

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