Preludes Zmiešaná mediálna animácia by Matthew Rankin is a highly esteemed winner of the very prestigious 2020 Železná cena A' Design Award in Film Competition Category.
ŽeleznáFilm· 2020
Preludes Zmiešaná mediálna animácia
Client: Matthew Rankin
Železná cena A' Design Award Winner in Film Category
Verified Award Winner
Verify Award Status for #103476The Design
About Preludes Zmiešaná mediálna animácia
Preludes je krátka animácia v zmiešaných médiách založená na rovnomennej básni T.S. Eliota. Film trvá jednu minútu a osem sekúnd a spája Eliotove obrazy s pôvodnou hudobnou kompozíciou. Scény sú prepojené témou a zvukom, nie jednotným vizuálnym štýlom. Dielo kombinuje 2D a 3D animáciu, modelovanú v programe Cinema 4D, vyrenderovanú pomocou Redshift a skomponovanú v After Effects. Letecké zábery prechádzajú do pohľadu z ulice, kde postavy míňajú jedna druhú za obrazovkami. Animácia je úvahou o modernom živote prostredníctvom staršieho textu.
The Recognition
About the Železná cena A' Design Award
Preludes Zmiešaná mediálna animácia je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Preludes Zmiešaná mediálna animácia sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Preludes Zmiešaná mediálna animácia zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Preludes is a mixed media collaborative animation based on a poem by T.S. Eliot. The process involved the poem being chosen by the producer, who then invited a musician to compose a one-minute piece which was handed off to me to provide to create visuals on both the the words of Eliot and the music.
- Dimensions & Packaging
- Duration: 1-minute, 08-seconds
- Tags
- poetry, animation, motion graphics, 2D, 3D, after effects
- Production Technology
- Preludes utilizes both 2D and 3D animation all composited in After Effects. The scenes with 3D were done in Cinema 4D and rendered using Redshift. It also uses several After Effects plugins such as Video Copilot's Sabre, Rowbyte's Plexus, and Red Giant's Particular and Form.
- Design Challenge
- The challenge became putting the many ways this manifests into only one-minute and matching those visuals to an already created musical composition. And that's how an aerial view helps to alienate us from the tracking signals on the street and we are suddenly shifted to street level view to see faceless people bumping into one another with screens blocking the vision.
- Research
- For this project the research fairly straightforward. It started with a cursory reading of the poem, Preludes by T.S. Eliot, and listening to the soundtrack created by Angus Macrae. I listened to the audio repeatedly to let it sink into my memory and to help with visualizing general concepts. This was followed by seeking out deeper analysis of the poem so that I better understood the themes, ideas, and symbols. While I could certainly have skipped this step it was profoundly important as I went along and was searching for visual fragments to add to the density of the piece.
- Inspiration
- Preludes is based on T.S. Eliot's poem of the same name and a one-minute musical soundscape provided to me and composed by Angus Macrae. The whole project was organized by a group called Campfire Poetry that uses poetry as away to promote collaborations between musicians and animators.
- Project Duration
- The project was started 20 December 2019 in New York City and completed in February 2020.
- Operation Flow
- I was immediately drawn into Eliot's non-narrative and slightly abstract form, even though he was describing a very defined and concrete world. I took that as an opportunity to create scenes that were thematically, but not necessarily aesthetically, connected. Instead, I chose to let Macra's soundtrack be the connective tissue weaving together Eliot’s view with my own as I explore how our modern world looks and feels in the context of Eliot’s ideas.
- Team Members
- Director/Animator: Matthew Rankin
Producer: Max Rothman
Music/Sound: Angus Macrae
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
