Oulevi Packaging Design Obal na pivo by Zhangyong Hou

Oulevi Packaging Design Obal na pivo by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 Železná cena A' Design Award in Dizajn obalov Competition Category.

ŽeleznáObaly· 2021

Oulevi Packaging Design Obal na pivo

by Zhangyong Hou

Client: Oulevi

Železná cena A' Design Award Winner in Obaly Category

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Verified Award Winner

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Colors

The Design

About Oulevi Packaging Design Obal na pivo

Oulevi je dizajn obalu pre čapované pivo. Nádoba je nerezový plechový obal s čistým obsahom jeden liter a rozmermi rozvinutého tvaru 274 mm na dĺžku a 193 mm na výšku. Potlačená grafika vytvára obrys pohára piva. Ilustrácie znázorňujú pôvod surovín, ktorými sú jačmeň z Austrálie, kvasnice zo severnej Európy a chmeľ zo Severnej Ameriky. Symbol pohára pomáha spotrebiteľom rozpoznať značku už z diaľky. Cieľom dizajnu je jasne prezentovať príbeh produktu priamo na regáli.

The Recognition

About the Železná cena A' Design Award

Oulevi Packaging Design Obal na pivo je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Oulevi Packaging Design Obal na pivo sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Oulevi Packaging Design Obal na pivo zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Dimensions & Packaging: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Tags: Beer packaging, illustration, beer logo design
Production Technology: Stainless steel can
Design Challenge: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Research: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Project Duration: It took a month,
Location: Dalian, China
Team Members: Zhangyong Hou